| Title | HOW TO UNLOCK BIG IDEAS VIA HOLOGRAM? |
| Brand | ADITYA BIRLA GROUP |
| Product / Service | CORPORATE |
| Category | C03. Ambient Use of Digital Technology |
| Entrant | TONIC MEDIA DIGITAL Mumbai, INDIA |
| Idea Creation | TONIC MEDIA DIGITAL Mumbai, INDIA |
| Media Placement | TONIC MEDIA DIGITAL Mumbai, INDIA |
| PR | TONIC MEDIA DIGITAL Mumbai, INDIA |
| Production | TONIC MEDIA DIGITAL Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Chetan Asher | Tonic Media | CEO |
| Samir Asher | Tonic Media | CoFounder and COO |
| Unmisha Bhatt Asher | Tonic Media | Global Strategy Director |
| Sudish Balan | Tonic Media | Bussiness Director |
| Sneha Keni | Tonic Media | Account Director |
| Pratik Hatankar | Tonic Media | Sr Manager - New Initiatives and Strategy |
| Parth Joshi | Tonic Media | Client Partner |
| Sneha Keni | Tonic Media | Account Director |
| Snehal Sakpal | Tonic Media | Head - Video Production |
| Pravin Singh | Tonic Media | Creative Associate - Films |
| Avni Kanakia | Tonic Media | Manager - New Initiatives |
| Avni Kanakia | Tonic Media | Manager - New Initiatives |
| Rahul Singh | Tonic Media | Sr Project Manager |
| Vaishali Sharma | Tonic Media | Creative Strategist |
| Himanshu Kapadia | Aditya Birla Group | Sr Vice President - Corporate Communications and Digital |
| Zohra Baig | Aditya Birla Group | Corporate Communications and Digital |
| Rahul Singh | Tonic Media | Sr Project Manager |
| Pragnya Ram | Aditya Birla Group | Group Executive President |
TEDx Gateway is one of the most inspiring events across the world. As a key presenter, Aditya Birla Group wanted to reach out to the attendees in an innovative yet simple way. As humans, we often underestimate our ideas and are hesitant to share them with the world. The objective was to help them realize that a small step can lead to a big impact and it all starts with sharing of ideas. Hence, we brought alive some revolutionary ideas and views of speakers through an innovative format of a hologram. We used the hologram technology in a prism that reflected some of the biggest thoughts of the 21st century. The device was placed at the entrance of the auditorium and encouraged visitors to share their ideas on changing the world.