| Title | LOST IN THE RAIN (DRIVE WITH CARE) |
| Brand | GENERAL MOTORS |
| Product / Service | CHEVROLET |
| Category | E06. Transit |
| Entrant | MRM//McCANN Singapore, SINGAPORE |
| Idea Creation | MRM//McCANN Singapore, SINGAPORE |
| Media Placement | COMMONWEALTH//McCANN INDIA New Delhi, INDIA |
| PR | COMMONWEALTH//McCANN INDIA New Delhi, INDIA |
| Production | COMMONWEALTH//McCANN INDIA New Delhi, INDIA |
| Name | Company | Position |
|---|---|---|
| Dante Abelarde | MRM//McCANN Singapore | Creative Director |
| Nigel Heng | MRM//McCANN Singapore | Art Director |
| Jasmine Lim | MRM//McCANN Singapore | Art Director |
| Cody Liew | MRM//McCANN Singapore | Copywriter |
| Regina Rodricks | MRM//McCANN Singapore | Account Manager |
| Tan Wei Ting | Semicolon | Editor |
| Benjamin Tan | Semicolon | Post Producer |
| Raymund Co | Commonwealth//McCANN Singapore | SVP Regional Business Director |
| Krista Church | Commonwealth//McCANN India | Head of Operations |
| Deepak Kohli | Commonwealth//McCANN India | Business Director |
| Roshni Khanna | Commonwealth//McCANN India | Sr Project Manager |
| Vijay Jacob | Commonwealth//McCANN India | Country Head |
| Mark Blair | Commonwealth//McCANN Singapore | Strategic Planning Director |
At the start of India's deadly monsoon season, stories of real accident victims appeared on roads and crossings in Mumbai and Delhi, warning pedestrians to take care when they are about to cross wet roads and advising vehicles to slow down and drive with care when approaching junctions and crossings. Inspired by real victim stories, these ‘wet signs’ were created using a special hydrophobic liquid sprayed on the road that was invisible when dry, but would appear when wet providing awareness for safety when it was needed most.