Title | DIDI SMART LIGHT |
Brand | DIDI |
Product / Service | MOBILE TRANSPORTATION PLATFORM |
Category | C03. Ambient Use of Digital Technology |
Entrant | OGILVY & MATHER SHANGHAI, CHINA |
Idea Creation | OGILVY & MATHER SHANGHAI, CHINA |
Name | Company | Position |
---|---|---|
Graham Fink | Ogilvy & Mather Shanghai | Chief Creative Officer |
Juggi Ramakrishnan | Ogilvy & Mather shanghai | Executive Creative Director |
Cheeguan Yue | Ogilvy & Mather shanghai | Group Executive Creative Director |
Jimmy Wang | Ogilvy & Mather shanghai | Creative Director |
Marc Wang | Ogilvy & Mather shanghai | Creative Director |
Addy Khaotong | Ogilvy & Mather shanghai | Creative Director |
Shiyang He | Ogilvy & Mather shanghai | Creative Director |
Vince Zeng | Ogilvy & Mather shanghai | Art Director |
Gloria Wu | Ogilvy & Mather shanghai | Designer |
Ivy Wang | Ogilvy & Mather shanghai | Copywriter |
Melinda Po | Ogilvy & Mather shanghai | Managing Partner |
Brenda Mou | Ogilvy & Mather shanghai | Group Account Director |
Tina Zhang | Ogilvy & Mather shanghai | Associate Account Director |
Joann Xu | Ogilvy & Mather shanghai | Account Executive |
Jessie Lai | Ogilvy & Mather shanghai | Producer |
Alice Chu | Ogilvy & Mather shanghai | Producer |
Xiaoyun Wu | Dreamcast studio | Exetutive Producer |
Qishun Sun | Dreamcast studio | Film Director |
Guan Lian | Dreamcast studio | Editor |
We fitted several Taxi’s including Didi Express and Premier cars with our new taxi light, with an LED screen that shows an icon of a seatbelt. When the passengers belt up safely, the light shows the icon coming together. But passengers who don’t fasten their belts will be obvious to passers-by. As well as the Police of course.