Brief Explanation

For the first out-of-home (OOH) transit advertisement of its kind in Japan, we built a large 6-meter wide by 1-meter tall signboard covered with 25,000 chips called Flip-dot, which are each the size of a one-yen coin. With sensors projecting the silhouettes of passersby in real time, enabling people to play by making characters of text collapse, with animated ads being displayed every 15 minutes, and with an hourly time display mode in which flower petals dancing in the wind are tinted with light-pink color using LED lights, we created enjoyable presentations that people could both watch and interact with. Being an advertisement in a train station with tight regulations on sound, the soothing, undulating sound of the flipping dot chips succeeded in making passersby stop and pay attention. It generated over 20,000 interactive participants in a period of seven days.