Brief Explanation

We created a large-scale, multi-site McDonald’s menu that used the shutter doors of local businesses to keep the night alive for the people of Bangkok. To bring these shutter doors to life, we collaborated with 10 renowned graffiti artists who each painted an iconic menu item with directions to the nearest McDonald’s 24-Hour using their signature characters and styles. After selecting a busy neighborhood in Bangkok, we mapped out 10 high-foot-traffic locations to be painted by our graffiti artists. Each location featured directions that pointed consumers step-by-step to the nearest 24-hour McDonald’s.