| Title | EVERY BIG MESS WAS ONCE A LITTLE DIRT |
| Brand | PHILIPS MALAYSIA SDN BHD |
| Product / Service | PHILIPS MINIVAC HANDHELD |
| Category | C01. Static Billboards / Posters |
| Entrant | PHILIPS MALAYSIA SDN BHD Petaling Jaya, MALAYSIA |
| Idea Creation | OGILVY & MATHER SINGAPORE, SINGAPORE |
| Media Placement | SINGAPORE PRESS HOLDINGS Singapore, SINGAPORE |
| Production | CALIBRE PICTURES Singapore, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Eugene Cheong | Ogilvy & Mather Singapore | Chief Creative Officer |
| Mark Bown | Ogilvy & Mather Singapore | Executive Creative Director |
| João Braga | Ogilvy & Mather Singapore | Creative Director |
| Larrisa Vaz | Ogilvy & Mather Singapore | Associate Creative Director |
| Alvin Chin | Ogilvy & Mather Singapore | Regional Creative Service Director |
| Theresa Teh Eugenee | Ogilvy & Mather Singapore | Account Manager |
| Joel Lim | Calibre | Photographer |
| Ken Zhang | Calibre | Production House Producer |
The Philips MiniVac is a small but technically advanced handheld vacuum cleaner. if is the perfect appliance to over come our human proclivity to procrastinate, and not deal with minor chores until they accumulate into a tsunami of drudgery and drown us in misery.