| Title | MAJOLICA MUSEUM |
| Brand | Shiseido Japan Co., Ltd. |
| Product / Service | MAJOLICA MAJORCA |
| Category | C04. Ambient Experiential & Immersive Digital |
| Entrant | SHISEIDO Tokyo, JAPAN |
| Idea Creation | SHISEIDO Tokyo, JAPAN |
| Idea Creation 2 | BBMEDIA Tokyo, JAPAN |
| Media Placement | METRO AD AGENCY Tokyo, JAPAN |
| PR | METRO AD AGENCY Tokyo, JAPAN |
| Production | BBMEDIA Tokyo, JAPAN |
| Additional Company | FREAKOUT HOLDINGS, INC. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Masato Kosukegawa | Shiseido Co., Ltd. | Creative Director |
| Tomoaki Yamura | Shiseido Co., Ltd. | WEB Director |
| Hisashi Narita | Shiseido Co., Ltd. | Art Director |
| Shoko Tanaka | Shiseido Co., Ltd. | Copywriter |
| Masato Yoshikawa | BBmedia Inc. | Executive Producer |
| Rei Sato | BBmedia Inc. | Producer |
| Nana Otoi | BBmedia Inc. | Producer |
| Ayuka Miyamoto | BBmedia Inc. | Production Manager |
| Hanako Hirokawa | BBmedia Inc. | Production Assistant |
| Satomi Takahashi | BBmedia Inc. | Director |
| Misato Oka | BBmedia Inc. | Motion Graphics Designer |
| Misa Matsukawa | BBmedia Inc. | Art Director |
| Yukiyo Yasutake | BBmedia Inc. | Designer |
| Kentaro Nakano | BBmedia Inc. | Technical Engineer |
| Anzu Yoshida | BBmedia Inc. | Digital Director |
| Tatsuya Inoue | Metro Ad Agency Co., Ltd | Business Development |
| Misa Nakagawa | FreakOut Holdings, inc. | Communication Designer |
| Tomomi Takahashi | FreakOut Holdings, inc. | Planner |
| Masashi Sasaki | Freelance | Cinematographer |
| Kazuya Takahashi | DIGITAL GARDEN INC. | CG Producer |
| Yuki Yamada | DIGITAL GARDEN INC. | CG Designer |
The activation took place in the underground walkway of Shinjuku Station, one of the busiest train stations in Japan. It was the first ever, 3D museum created through the use of 4 signage screens. It showcased the makeup products of the Majolica Majorca brand floating, as if by magic.