FACE TARGETING AD

TitleFACE TARGETING AD
BrandMICROSOFT
Product / ServiceFACE API
CategoryC03. Ambient Use of Digital Technology
EntrantHAKUHODO INC. Tokyo, JAPAN
Idea Creation HAKUHODO INC. Tokyo, JAPAN

Credits

Name Company Position
SHOHEI OISHI HAKUHODO INC. Copywriter
KAZUHIRO SUDA HAKUHODO INC. Exective Creative Director
AIRO TAKANOHASHI HAKUHODO INC. Exective Creative Director
TAKAHIRO EGUCHI HAKUHODO INC. Creative Director
KEITA KOJIMA HAKUHODO INC. Art Director
MASAKO SHIMIZU HAKUHODO INC. Copywriter
TAKEHITO SHIINA c・Ray Corporation Producer
KOKI YAMAGUCHI c・Ray Corporation Production Manager
YUICHIRO SENDA Freelance Director/Editor
MARIKO ITO HAKUHODO i-studio Inc. Art Director
AKIHIKO KAWASOE HAKUHODO i-studio Inc. Senior Digital Producer
MASAKAZU KAWAZU HAKUHODO i-studio Inc. Head Of Technology
SHIORI GOSHIMA HAKUHODO i-studio Inc. Senior Developer
DAIKI HOMMA HAKUHODO i-studio Inc. Producer

Brief Explanation

This is the world ‘s first-ever targeted outdoor ads. based on their facial data, each consumer is shown an ad perfectly suited to them. Using Microsoft Cognitive Services, Face API determines the individual’s sex and age. It even predicts their feelings. Then a product or ad is displayed in real time perfectly suited to the individual’s personal profile and mood. If you look tired, an ad for a vitamin drink will appear. If you shave every day, an ad for a razor will appear. You can even try different types of glasses, or your face may be shown with wrinkles, followed by an ad for beauty cream.