| Title | IT WAS THIS HIGH |
| Brand | YAHOO JAPAN CORPORATION |
| Product / Service | YAHOO! JAPAN |
| Category | D01. Use of Adapted Billboards / Posters |
| Entrant | HAKUHODO KETTLE Tokyo, JAPAN |
| Idea Creation | HAKUHODO KETTLE Tokyo, JAPAN |
| Idea Creation 2 | HAKUHODO INC. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Kazuaki Hashida | HAKUHODO Kettle | Creative Director |
| Yasutaka Ide | HAKUHODO Inc | Copywriter |
| Yusei Kakizaki | HAKUHODO Inc | Art Director |
| Shoko Uchida | HAKUHODO Inc | Copywriter |
| Goichi Nagakawa | Adsalt | Designer |
| Akane Fujimaki | Adsalt | Designer |
| Ken Okada | HAKUHODO Inc | Account Director |
| Daiki Yamagata | HAKUHODO Inc | Account Service |
| Shinya Uchida | Yahoo Japan Corporation | Brand Manager |
| Yoko Wake | Yahoo Japan Corporation | Brand Manager |
| Hisaya Kato | AOI Pro. | Chief producer |
| Tomonori Nakamura | AOI Pro. | Production Manager |
| Hiroaki Maji | AOI Pro. | Production Manager |
| Miyuki Akimoto | AOI Pro. | Planning Director |
Six years after the 2011 Great East Japan Earthquake, both media coverage on the topic and disaster preparation consciousness have dwindled. So, Yahoo! JAPAN, which has and will always see March 11th as the day to raise consciousness towards disaster preparation, wanted to create an opportunity for people to start thinking about disaster preparation again. The tallest tsunami resulting from the earthquake was 16.7m high. Everyone heard this number on the news and read it in the newspaper or online, but it’s tough to imagine in real terms. So, we drew a line “IT WAS THIS HIGH” on the landmark in Tokyo to etch this massive height into people’s memories and bring up the topic of disaster preparation. The biggest achievement was that this single red line sparked the conversations about disaster preparation and reminded people of the importance of it.