Title | SWEATING POSTER |
Brand | P&G |
Product / Service | HEAD & SHOULDERS |
Category | D01. Use of Adapted Billboards / Posters |
Entrant | GREYNJ UNITED Bangkok, THAILAND |
Idea Creation | GREYNJ UNITED Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Apiwat Pattalarungkhan | GREYnJ UNITED | Creative Director |
Jirayu Jetphunsap | GREYnJ UNITED | Art Director |
Sairoong Mahapaurya | GREYnJ UNITED | Copywriter |
Kanaporn Hutcheson | GREYnJ UNITED | Managing Director |
Kanokkorn Seehapan | GREYnJ UNITED | Group Client Service Director |
Vorawan Keawket | GREYnJ UNITED | Account Director |
Nutnaree Harussadeechavalit | GREYnJ UNITED | Account Executive |
Mali Pongsirirak | GREYnJ UNITED | Agency Producer |
Set up and designed to look similar to a traditional street furniture ad placement, the attention of passers-by would be grabbed by a poster like no other. A poster that actually sweats under the heat. And just like a real person, the hotter it gets, the more it will sweat. With a built-in thermometer that displayed the temperature at that specific location, in real time, passers-by could directly relate to it. Plus, with the help of motion sensors, anyone standing in front of the poster would be sprayed with a cooling mist for them to experience the cooling sensation that Head & Shoulders summer limited edition shampoo will leave them with.