Brief Explanation

Set up and designed to look similar to a traditional street furniture ad placement, the attention of passers-by would be grabbed by a poster like no other. A poster that actually sweats under the heat. And just like a real person, the hotter it gets, the more it will sweat. With a built-in thermometer that displayed the temperature at that specific location, in real time, passers-by could directly relate to it. Plus, with the help of motion sensors, anyone standing in front of the poster would be sprayed with a cooling mist for them to experience the cooling sensation that Head & Shoulders summer limited edition shampoo will leave them with.