Title | THE HEINEKEN CHRISTMAS TREE |
Brand | HEINEKEN TAIWAN |
Product / Service | HEINEKEN |
Category | C03. Ambient Use of Digital Technology |
Entrant | LEO BURNETT TAIWAN Taipei, CHINESE TAIPEI |
Idea Creation | LEO BURNETT TAIWAN Taipei, CHINESE TAIPEI |
Production | ARTGITAL INTERACTIVE SOLUTIONS Taipei, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
Murphy Chou | Leo Burnett Taiwan | Chief Creative Officer |
Jin Yang | Leo Burnett Taiwan | Creative Partner |
Jokey Liu | Leo Burnett Taiwan | Creative Director |
Murphy Chou | Leo Burnett Taiwan | Copywriter |
Jin Yang | Leo Burnett Taiwan | Copywriter |
Leslie Chang | Leo Burnett Taiwan | Chief Strategy Officer |
May Chiu | Leo Burnett Taiwan | Account Director |
Peter Lin | Leo Burnett Taiwan | Associate Account Director |
Monika Lin | Leo Burnett Taiwan | Account Manager |
Ian Lin | Artgital Interactive Solutions | Chief Executive Officer |
Jackie Lin | Artgital Interactive Solutions | Digital Creative Director |
Leo Hsu | Artgital Interactive Solutions | Digital Creative Director |
Jerry Lin | Artgital Interactive Solutions | Project Manager |
James Tsai | Artgital Interactive Solutions | Project Executive |
Joey Chen | Artgital Interactive Solutions | Digital Planner |
Gonzo Yang | Artgital Interactive Solutions | Digital Planner |
Stan Chang | Artgital Interactive Solutions | Digital Art Director |
Jokey Liu | Leo Burnett Taiwan | Art Director |
Cater Tsai | Artgital Interactive Solutions | Head Of Technology |
Leo Chen | Artgital Interactive Solutions | Digital Senior Developer |
Jonathan Shih | Artgital Interactive Solutions | UI/UX Designer |
Yoncky Chuang | Artgital Interactive Solutions | Motion Graphic Designer |
Will Hsu | Artgital Interactive Solutions | 3D Animator |
We used thousands of 3D LED light balls to build an interactive Christmas tree installation in the shape of a Heineken bottle during Christmas season. With this installation, consumers chose their favorite fireworks to show on the Heineken Christmas Tree, and left personal messages. Also, they could share their personal fireworks show with their friends on Facebook.