| Title | WAIT WITH A MATE |
| Brand | THE LOST DOGS HOME |
| Product / Service | PET ADOPTION |
| Category | D03. Use of Digital Outdoor |
| Entrant | Y&R MELBOURNE, AUSTRALIA |
| Idea Creation | Y&R MELBOURNE, AUSTRALIA |
| Media Placement | JCDECAUX Melbourne, AUSTRALIA |
| Production | Y&R MELBOURNE, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Jake Barrow | Y&R Melbourne | Executive Creative Director |
| Josh Moore | Y&R | Chief Creative Officer |
| Joey Newton | Y&R Melbourne | art director |
| michael barticel | Y&R Melbourne | copywriter |
| Janice Ko | Y&R Melbourne | Creative |
| Carissa Finneren | Y&R Melbourne | Creative |
| Cathryn Reed | Y&R Melbourne | Account Director |
| Daniel Liberale | Y&R Melbourne | Account Manager |
| Simon Gray | Y&R Melbourne | Designer |
| Gerry Matthee | Y&R Melbourne | Production Manager |
| Alan Klein | JC Decaux | Head of Creative Solutions |
| Ashley Taylor | JC Decaux | Innovate Project Executive |
| Amanda Wells | JC Decaux | Agency Sales Executive |
Wait with a Mate was a fully immersive experience that allowed commuters waiting on a train platform to engage in a playful game of fetch with an energetic dog. A digital video display tracked throwing motions via an in-built sensor and a ball on screen took an appropriate flight path depending on the throw. Once the dog retrieved the digital ball, a real tennis ball with unique adoption information got dispensed through a hatch in the center of the build. This brought the digital experience into the real world and left users with a token of their newly formed friendship. They then had the opportunity to return the ball to The Lost Dogs Home and use it to redeem pet adoption discounts.