Title | THE HIDDEN FLAVOUR JOURNEY |
Brand | BACARDI JAPAN |
Product / Service | BOMBAY SAPPHIRE |
Category | C04. Ambient Experiential & Immersive Digital |
Entrant | I&S BBDO Tokyo, JAPAN |
Idea Creation | I&S BBDO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Masaki Honda | BBDO Japan | Executive Creative Director |
Martin Heng | BBDO Japan | Creative Director |
Masanao Takahashi | BBDO Japan | Accounts Director |
Fujitsuka Tomoko | BBDO Japan | Accounts Manager |
Seiichiro Komazaki | BBDO Japan | Engagement Planner |
Ishiyama Yasuhiro | BBDO Japan | Strategic Planner |
Kirinzi | Kirinzi | Event Production |
Champagne Club Sandwich | Champagne Club Sandwich | Production |
“The Hidden Flavour Journey” A bespoke multi-sensorial & experiential brand journey from Bombay Sapphire Japan. The target audiences were invited as “passenger explorers” using a unique botanically scented train ticket to board the Bombay Sapphire Express Train, where they will discover 10 hidden botanical ingredients via an explorative journey around the world with the use of innovative technologies and the senses.