THE HIDDEN FLAVOUR JOURNEY

TitleTHE HIDDEN FLAVOUR JOURNEY
BrandBACARDI JAPAN
Product / ServiceBOMBAY SAPPHIRE
CategoryC04. Ambient Experiential & Immersive Digital
EntrantI&S BBDO Tokyo, JAPAN
Idea Creation I&S BBDO Tokyo, JAPAN

Credits

Name Company Position
Masaki Honda BBDO Japan Executive Creative Director
Martin Heng BBDO Japan Creative Director
Masanao Takahashi BBDO Japan Accounts Director
Fujitsuka Tomoko BBDO Japan Accounts Manager
Seiichiro Komazaki BBDO Japan Engagement Planner
Ishiyama Yasuhiro BBDO Japan Strategic Planner
Kirinzi Kirinzi Event Production
Champagne Club Sandwich Champagne Club Sandwich Production

Brief Explanation

“The Hidden Flavour Journey” A bespoke multi-sensorial & experiential brand journey from Bombay Sapphire Japan. The target audiences were invited as “passenger explorers” using a unique botanically scented train ticket to board the Bombay Sapphire Express Train, where they will discover 10 hidden botanical ingredients via an explorative journey around the world with the use of innovative technologies and the senses.