BOOK OF 40 - PINUNO MURAL

TitleBOOK OF 40 - PINUNO MURAL
BrandCERTEZA & SONS PUBLISHING
Product / ServiceBOOK OF 40
CategoryE03. Special Build
EntrantLEO BURNETT GROUP MANILA, THE PHILIPPINES
Idea Creation LEO BURNETT GROUP MANILA, THE PHILIPPINES

Credits

Name Company Position
Raoul Panes Leo Burnett Group Manila Chief Creative Officer
Kat Gomez-Limchoc Leo Burnett Group Manila Executive Creative Officer
Nico Zapanta Leo Burnett Group Manila Creative Team Head
Nico Villarete Freelance Illustrator
Mar Riod Freelance Illustrator
Jano Gonzales Freelance Illustrator

Brief Explanation

A mural of a singular character was created to represent the Pinuno (leader) embodying the four pre-colonial leaders. Every detail of this character was studied, inspired by historical research. The sword represented the mananandata (warrior), the ornaments the panday (blacksmith), the red color the datu (the “general manager”) and the mythical bird the babaylan (priestess). Even the floral background is inspired by history -- the floral borders of the Boxer Codex, a 600-year old manuscript of pre-colonial Filipinos. Painted in big bold letters are the words, “Sino ang may galing, sipag, tapang at puso? Siya ang dapat mamuno!” (Who has the skill, the ability to work hard, the courage, and the heart? He deserves to rule!) A busy intersection in Manila with maximum visibility was chosen for the mural. The “Pinuno” (leader) was a 60-foot reminder of what good leadership looked like, what good leadership Filipinos must aspire for.