The Campaign

Nowadays people spend more and more time socializing on smartphones. We bridge the online world and real world by QX30. No app needs to be downloaded; it is just a digital campaign link. One screen is half the fun; invite a friend to join in, because two screens give you the full picture. People can know about QX30 on social media while interacting with people in real life.

Creative Execution

No additional app needs to be downloaded. We created a digital campaign link that is easy to be shared via Wechat through mobile phones. By applying the internal gyroscope on smartphones, we used 1,332 pictures of QX30 and created dual screen interaction that allow viewers to see QX30 in 720 degree. The first user needs to invite another user to scan the QR Code on the first phone to activate the dual screen interaction.

In three days, this interactive campaign reached 200,000 views and 400,000 engagements. It also brought 637 QX30 orders. In this way, people can know about QX30 on social media while interacting with people in real life.

There is about 700 millions mobile neitizens in China. People tend to socialize on social media instead of face-to-face communication. However, we found that they also like to experience new things and new technology. So we create a bold new digital campaign link on Wechat that is the biggest social media platform in China. In this way, people can know about QX30 on social media while interacting with people in real life. Infiniti QX30 connects two worlds.