Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Fast Moving Consumer Goods
DB EXPORT BEER BOTTLE SAND
DB BREWERIES
DB EXPORT
PHD Auckland NEW ZEALAND PHD
Auckland
NEW ZEALAND

Gold Spike

WHISPER#LIKEAGIRL INDIA
PROCTER & GAMBLE
WHISPER
MEDIACOM Mumbai INDIA MEDIACOM
Mumbai
INDIA
Bronze
A02 Durable Consumer Goods
HEAT TECH WINDOW
UNIQLO
HEAT TECH
CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE
Seoul
SOUTH KOREA
Short List
REINVENTING THE ATHLETE TOUR
NIKE
KD9
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA
Shanghai
CHINA
Silver
A03 Cars & Automotive Products & Services
ALL-STAR RESTAURANT
VOLVO CAR JAPAN LIMITED
XC90 EXCELLENCE
DENTSU INC. Tokyo JAPAN DENTSU INC.
Tokyo
JAPAN
Short List
ALTO 800- YOUR FIRST CAR ON THE MAP .
MARUTI SUZUKI INDIA LIMITED
ALTO - 800
ISOBAR Gurgaon INDIA ISOBAR
Gurgaon
INDIA
Short List
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
LIFE PUMP
SAMSUNG C&T CORPORATION EVERLAND CARIBBEAN BAY
CARIBBEAN BAY WATER PARK
CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE
Seoul
SOUTH KOREA
Short List
CAPACITY BASED MCDELIVERY
MCDONALD'S
MCDONALD'S PRODUCTS - ALL OF THEM
OMD SINGAPORE SINGAPORE OMD SINGAPORE
SINGAPORE
Silver
HOW PIZZA HUT TURNS ITSELF INTO THE SOCIAL ENABLERS FOR GAMERS IN CHINA
YUM
RETAIL/FAST FOOD CHAIN
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA
Shanghai
TENCENT
Shenzhen
CHINA
Short List
A05 Media & Publications
EMERGENCY COLLECTIBLES
KOBE SHIMBUN
DISASTER PREVENTION
DENTSU INC. Tokyo JAPAN DENTSU INC.
Tokyo
JAPAN

Gold Spike

SIMCITY BUILDIT SCHOOL OF POLITICS
ELECTRONIC ARTS K.K.
SIMCITY BUILDIT
DENTSU INC. Tokyo JAPAN DENTSU INC.
Tokyo
JAPAN
Bronze
A06 Financial Products & Services, Commercial Public Services, B2B Products & Services
SWEET CHANGE
PAYTM
PAYTM WALLET
McCANN INDIA Mumbai INDIA McCANN INDIA
Mumbai
INDIA
Silver
A07 Corporate Image & Sponsorship
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND)
PROPERTY DEVELOPMENT
CJ WORX Bangkok THAILAND CJ WORX
Bangkok
SPORE
Bangkok
THAILAND

Gold Spike

A08 Corporate Social Responsibility
CHILD REPLACEMENT PROGRAMME
PEDIGREE
DOG ADOPTION
COLENSO BBDO Auckland NEW ZEALAND STARCOM
Auckland
NEW ZEALAND
Silver
AAMI SMARTPLATES
SUNCORP
AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA
Short List
POCKET PATROL
SAMSUNG
SAMSUNG POCKET PATROL
LEO BURNETT SYDNEY AUSTRALIA STARCOM
Sydney
AUSTRALIA
Short List
A09 Public Sector
THE IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN
ANALOGUE WEARABLE
McCANN INDIA Mumbai INDIA McCANN HEALTH
New Delhi
INDIA
Short List
MADE POSSIBLE BY MELBOURNE
UNIVERSITY OF MELBOURNE
UNIVERSITY OF MELBOURNE RESEARCH
McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE
AUSTRALIA
Grand Prix
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA
TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
A10 Charities & Non-profit
CYBERBULLYING VACCINE
KOREA ASSOCIATION OF SCHOOL VIOLENCE VICTIMS FAMILIES
APPLICATION
INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE
Seoul
SOUTH KOREA
Short List
SAFELY BACKPACKS
AUSTRALIAN ROAD SAFETY FOUNDATION
SCHOOL ZONE SAFETY
Y&R Brisbane AUSTRALIA
Bronze
THE RIDERLESS BIKE
STEVE WAUGH FOUNDATION
THE CAPTAIN'S RIDE
HAVAS AUSTRALIA Sydney AUSTRALIA HAVAS MEDIA AUSTRALIA
Sydney
AUSTRALIA
Bronze
B01 Use of Screens
WAIT WITH A MATE
THE LOST DOGS HOME
PET ADOPTION
Y&R MELBOURNE AUSTRALIA JCDECAUX
Melbourne
AUSTRALIA
Short List
B03 Use of Print
EMERGENCY COLLECTIBLES
KOBE SHIMBUN
DISASTER PREVENTION
DENTSU INC. Tokyo JAPAN DENTSU INC.
Tokyo
JAPAN
Silver
THE BOTTOM 100
FUND FOR PEACE
COMBATING GLOBAL POVERTY
HAVAS AUSTRALIA Sydney AUSTRALIA HAVAS MEDIA AUSTRALIA
Sydney
AUSTRALIA
Short List
B04 Use of Outdoor
YOU KNOW THE QUEEN. NOW MEET ELIZABETH.
NETFLIX
THE CROWN
HAVAS SINGAPORE SINGAPORE HAVAS MEDIA SINGAPORE
SINGAPORE
Silver
MADE POSSIBLE BY MELBOURNE
UNIVERSITY OF MELBOURNE
UNIVERSITY OF MELBOURNE RESEARCH
McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE
AUSTRALIA

Gold Spike

B05 Use of Ambient Media: Small Scale
HEAT TECH WINDOW
UNIQLO
HEAT TECH
CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE
Seoul
SOUTH KOREA
Short List
TOILET PAPER FOR SMARTPHONES
NTTDOCOMO
MOBILE NETWORK CARRIER
TOKYU AGENCY Tokyo JAPAN GREENPORT AGENCY CO., LTD.
Narita
JAPAN
Short List
DETTOL GERMBURSTERS
RECKITT BENCKISER
DETTOL HANDWASH
McCANN INDIA Mumbai INDIA McCANN INDIA
Mumbai
INDIA
Short List
SWEET CHANGE
PAYTM
PAYTM WALLET
McCANN INDIA Mumbai INDIA McCANN INDIA
Mumbai
INDIA
Silver
UNTIL WE ALL BELONG
AIRBNB
AIRBNB
CLEMENGER BBDO MELBOURNE AUSTRALIA STARCOM
Melbourne
AUSTRALIA
Bronze
B06 Use of Ambient Media: Large Scale
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND)
PROPERTY DEVELOPMENT
CJ WORX Bangkok THAILAND CJ WORX
Bangkok
SPORE
Bangkok
THAILAND
Bronze
LIFE PUMP
SAMSUNG C&T CORPORATION EVERLAND CARIBBEAN BAY
CARIBBEAN BAY WATER PARK
CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE
Seoul
SOUTH KOREA
Short List
DB EXPORT BEER BOTTLE SAND
DB BREWERIES
DB EXPORT
PHD Auckland NEW ZEALAND PHD
Auckland
NEW ZEALAND
Silver
MADE POSSIBLE BY MELBOURNE
UNIVERSITY OF MELBOURNE
UNIVERSITY OF MELBOURNE RESEARCH
McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE
AUSTRALIA
Short List
PLAYNASIUM
YMCA
YMCA VICTORIA HEALTH SERVICES AND FACILITIES
McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE
AUSTRALIA
Bronze
B07 Use of Events
NAYI SOCH: NEW THINKING
STAR INDIA PVT. LTD
STAR PLUS
MINDSHARE Mumbai INDIA MINDSHARE
Mumbai
INDIA
Silver
B08 Use of Stunts
DEAD WHALE
GREENPEACE PHILIPPINES
DEAD WHALE
DENTSU JAYME SYFU Makati City THE PHILIPPINES DENTSU X
Makati
THE PHILIPPINES

Gold Spike

WARDROBE APARTMENT
SOCIETY FOR COMMUNITY ORGANISATION
NON-PROFIT
BBDO PROXIMITY HONG KONG HONG KONG
Bronze
CAN NOT WAIT
CHINA ORGAN TRANSPLANTATION DEVELOPMENT FOUNDATION
CHINA ORGAN TRANSPLANTATION DEVELOPMENT FOUNDATION
HAVAS SHANGHAI CHINA SHINEWORKS
Shanghai
CHINA
Short List
THE TAILOR MADE STORE
CHADSTONE SHOPPING CENTRE
CHADSTONE SHOPPING CENTRE
BWM DENTSU Melbourne AUSTRALIA
Short List
B09 Use of Digital Platforms
NETQUIPX
NETFLIX
NETFLIX
R/GA SINGAPORE SINGAPORE R/GA SINGAPORE
SINGAPORE
Short List
THE DYSLEXIC CAPTCHA
JASLOK HOSPITAL AND RESEARCH CENTRE
DYSLEXIA CONSULTATION
DENTSU WEBCHUTNEY Gurgaon INDIA DENTSU WEBCHUTNEY
Gurgaon
INDIA
Silver
REINVENTING THE ATHLETE TOUR
NIKE
KD9
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA
Shanghai
CHINA
Short List
YASMIN'S SEX-ED REVOLUTION
BAYER
YASMIN
PHD Shanghai CHINA PHD
Shanghai
CHINA
Short List
B10 Use of Mobile
ALERT AD
VICTORIAN GOVERNMENT
FIRE READY VICTORIA
BWM DENTSU Melbourne AUSTRALIA DENTSU MITCHELL
Melbourne
AUSTRALIA
Silver
MADE POSSIBLE BY MELBOURNE - THE AUDIO TOUR
UNIVERSITY OF MELBOURNE
UNIVERSITY OF MELBOURNE RESEARCH
McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE
AUSTRALIA
Short List
POCKET PATROL
SAMSUNG
SAMSUNG POCKET PATROL
LEO BURNETT SYDNEY AUSTRALIA STARCOM
Sydney
AUSTRALIA
Bronze
B11 Use of Social Platforms
ADOPT A MEME
SOCIETY FOR PREVENTION OF CRUELTY TO ANIMALS (SPCA)
ANIMAL ADOPTION
DDB GROUP SINGAPORE SINGAPORE DDB GROUP SINGAPORE
SINGAPORE
Short List
MAYBELLINE'S SNAPCHAT HACK
L'OREAL SINGAPORE
MAYBELLINE DREAM VELET FOUNDATION
TBWA\SINGAPORE SINGAPORE
Short List
SNAPLICATIONS
MCDONALD'S AUSTRALIA
HR / EMPLOYMENT
VML Sydney AUSTRALIA OMD SYDNEY
AUSTRALIA
Bronze
B12 Use of Technology
THE RIDERLESS BIKE
STEVE WAUGH FOUNDATION
THE CAPTAIN'S RIDE
HAVAS AUSTRALIA Sydney AUSTRALIA HAVAS MEDIA AUSTRALIA
Sydney
AUSTRALIA
Bronze
OUTTHINK MELANOMA
IBM
IBM WATSON - COGNITIVE COMPUTING
OGILVY AUSTRALIA Sydney AUSTRALIA OGILVY AUSTRALIA
Sydney
AUSTRALIA
Short List
VRECRUITMENT
DEFENCE FORCE RECRUITING
THE AUSTRALIAN DEFENCE FORCE
HAVAS AUSTRALIA Sydney AUSTRALIA
Short List
C02 Use of Real-time Data
CAPACITY BASED MCDELIVERY
MCDONALD'S
MCDONALD'S PRODUCTS - ALL OF THEM
OMD SINGAPORE SINGAPORE OMD SINGAPORE
SINGAPORE

Gold Spike

VRECRUITMENT
DEFENCE FORCE RECRUITING
THE AUSTRALIAN DEFENCE FORCE
HAVAS AUSTRALIA Sydney AUSTRALIA
Short List
AAMI SMARTPLATES
SUNCORP
AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA
Bronze
ALERT AD
VICTORIAN GOVERNMENT
FIRE READY VICTORIA
BWM DENTSU Melbourne AUSTRALIA DENTSU MITCHELL
Melbourne
AUSTRALIA
Silver
C03 Data Driven Targeting
NETQUIPX
NETFLIX
NETFLIX
R/GA SINGAPORE SINGAPORE R/GA SINGAPORE
SINGAPORE
Bronze
THE BILLION POINT GIVEAWAY
VELOCITY FREQUENT FLYER
VELOCITY FREQUENT FLYER POINTS
CHE PROXIMITY Sydney AUSTRALIA CHE PROXIMITY
Sydney
AUSTRALIA
Short List
D01 Use of Brand or Product Integration into a Programme or Platform
WESTPAC AIR RESCUE
WESTPAC BANKING CORPORATION
WESTPAC’S FUNDING OF THE WESTPAC LIFESAVER RESCUE HELICOPTER SERVICE
MEDIACOM Sydney AUSTRALIA MEDIA LAB COMMUNICATIONS
Sydney
AUSTRALIA
Silver
D02 Use of Co-creation & User Generated Content
CANON LIFE REDEFINE : THAI ALPHABET
CANON MARKETING (THAILAND) CO.,LTD.
CANON
RABBIT'S TALE Bangkok THAILAND RABBIT'S TALE
Bangkok
THAILAND
Short List
THE THREE FINGERS
ADIDAS
2016 OLYMPICS
TBWA\SHANGHAI CHINA CARAT
Shanghai
CHINA
Short List
D03 Use of Branded Content created for Digital or Social Media
VCTV LIVE BY VODKA CRUISER
ASAHI PREMIUM BEVERAGES
VODKA CRUISER
VIZEUM Melbourne AUSTRALIA VIZEUM
Melbourne
AUSTRALIA
Short List
V SKILLS
FRUCOR AUSTRALIA
BEVERAGES
CLEMENGER BBDO SYDNEY AUSTRALIA
Bronze
THE BILLION POINT GIVEAWAY
VELOCITY FREQUENT FLYER
VELOCITY FREQUENT FLYER POINTS
CHE PROXIMITY Sydney AUSTRALIA CHE PROXIMITY
Sydney
AUSTRALIA
Silver
E01 Use of Integrated Media
DB EXPORT BEER BOTTLE SAND
DB BREWERIES
DB EXPORT
PHD Auckland NEW ZEALAND PHD
Auckland
NEW ZEALAND

Gold Spike

#KINDNESSISCASHLESS (INTEGRATED)
VISA INDIA
VISA DEBIT
BBDO INDIA Mumbai INDIA
Bronze
TAPPING INTO THE TIPPING POINT WITH LIPTON ICE TEA
UNILEVER
LIPTON ICE TEA
PHD Sydney AUSTRALIA PHD
Sydney
AUSTRALIA
Short List