Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
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Title Brand Product / Service Entrant Company Location Media Placement Location Award
B06 Use of Ambient Media: Large Scale
MCDONALD'S NIGHT MENU
MCDONALD'S
MCDONALD'S 24 HOURS 		TBWA\THAILAND Bangkok THAILAND
LITER LOTTERY
CHEVRON PHILIPPINES INC.
CALTEX 		Y&R PHILIPPINES Manila THE PHILIPPINES MEC PHILIPPINES
Manila
 THE PHILIPPINES
MASTERPIECES OF A MASTERPIECE
MERCEDES-BENZ MALAYSIA
E-CLASS 		BBDO MALAYSIA Kuala Lumpur MALAYSIA
B07 Use of Events
REMOTE RISTORANTE
DR OETKER
RISTORANTE FROZEN PIZZA 		BWM DENTSU Melbourne AUSTRALIA DENTSU MITCHELL
Melbourne
 AUSTRALIA
REAL BEAUTY IS UNIVERSAL
DOVE/UNILEVER
DOVE 		OGILVY & MATHER PHILIPPINES Makati City THE PHILIPPINES
THE ALDI FASHION SHOW
ALDI
INTERNATIONAL GROCERY RETAILER 		OGILVY & MATHER SHANGHAI CHINA
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA
TRANSPORT ACCIDENT COMMISSION VICTORIA 		CLEMENGER BBDO MELBOURNE AUSTRALIA
HOW TO UNLOCK BIG IDEAS VIA HOLOGRAM?
ADITYA BIRLA GROUP
CORPORATE 		TONIC MEDIA DIGITAL Mumbai INDIA TONIC MEDIA DIGITAL
Mumbai
 INDIA
THE SHOPPER'S VOICE
WELLCOME SUPERMARKET
WELLCOME SUPERMARKET 		GREY HONG KONG Hong Kong HONG KONG
NAYI SOCH: NEW THINKING
STAR INDIA PVT. LTD
STAR PLUS 		MINDSHARE Mumbai INDIA MINDSHARE
Mumbai
 INDIA
Silver
GILLETTE BACHELORS OF SHAVING
GILLETTE INDIA
GILLETTE BACHELORS OF SHAVING 		MEDIACOM Mumbai INDIA MEDIACOM
Mumbai
 INDIA
RAISING THE BAR : SINGAPORE COCKTAIL FESTIVAL 2017
CURATED ASIA
F&B AND LIFESTYLE - COCKTAIL BARS & ALCOHOL BRANDS 		THE EVENTS ARTERY Singapore SINGAPORE THE EVENTS ARTERY
Singapore
FOOD NEWS PR
Singapore
 SINGAPORE
HIGH SCHOOL BASKETBALL LEAGUE
NIKE
NIKE 		MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA
Shanghai
 CHINA
B08 Use of Stunts
LOST IN THE RAIN (DRIVE WITH CARE)
GENERAL MOTORS
CHEVROLET 		MRM//McCANN Singapore SINGAPORE COMMONWEALTH//McCANN INDIA
New Delhi
 INDIA
REPIZZA
XINTIANDI SHANGHAI
XINTIANDI SHANGHAI 		BEIJING DENTSU ADVERTISING CO., LTD CHINA
CAN NOT WAIT
CHINA ORGAN TRANSPLANTATION DEVELOPMENT FOUNDATION
CHINA ORGAN TRANSPLANTATION DEVELOPMENT FOUNDATION 		HAVAS SHANGHAI CHINA SHINEWORKS
Shanghai
 CHINA
Short List
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND)
PROPERTY DEVELOPMENT 		CJ WORX Bangkok THAILAND CJ WORX
Bangkok
SPORE
Bangkok
 THAILAND
THE TAILOR MADE STORE
CHADSTONE SHOPPING CENTRE
CHADSTONE SHOPPING CENTRE 		BWM DENTSU Melbourne AUSTRALIA
Short List
DID YOU SEE THAT?
FOUNDATION FOR WOMEN
FOUNDATION FOR WOMEN 		DENTSU ONE (BANGKOK) Bangkok THAILAND DENTSU ONE (BANGKOK)
Bangkok
 THAILAND
WARDROBE APARTMENT
SOCIETY FOR COMMUNITY ORGANISATION
NON-PROFIT 		BBDO PROXIMITY HONG KONG HONG KONG
Bronze
DETTOL GERMBURSTERS
RECKITT BENCKISER
DETTOL HANDWASH 		McCANN INDIA Mumbai INDIA McCANN INDIA
Mumbai
 INDIA
SWEET CHANGE
PAYTM
PAYTM WALLET 		McCANN INDIA Mumbai INDIA McCANN INDIA
Mumbai
 INDIA
DEAD WHALE
GREENPEACE PHILIPPINES
DEAD WHALE 		DENTSU JAYME SYFU Makati City THE PHILIPPINES DENTSU X
Makati
 THE PHILIPPINES

Gold Spike
THE SHORTER, THE BETTER
AUDI JAPAN KK
AUDI SPORT 		HAKUHODO INC. Tokyo JAPAN HAKUHODO INC.
Tokyo
 JAPAN
#STARTSOMETHINGFRESH
WRIGLEY INDIA PVT LTD
DOUBLEMINT 		MEDIACOM Gurgaon INDIA MEDIACOM
Gurgaon
 INDIA
A 'FINE' WAY TO SAVE
BUDGET DIRECT INSURANCE
BUDGET DIRECT CAR INSURANCE 		COHORT COMMUNICATIONS Singapore SINGAPORE
CUT THROUGH THE COLOUR, OREO
MONDELEZ JAPAN
OREO CRISPY 		MONDELEZ INTERNATIONAL Tokyo JAPAN
ALL-STAR RESTAURANT
VOLVO CAR JAPAN LIMITED
XC90 EXCELLENCE 		DENTSU INC. Tokyo JAPAN DENTSU INC.
Tokyo
 JAPAN
EXPERIENCING IS BELIEVING
HINDUSTAN UNILEVER LTD
COMFORT 		MINDSHARE Mumbai INDIA MINDSHARE
Mumbai
 INDIA
SIMCITY BUILDIT SCHOOL OF POLITICS
ELECTRONIC ARTS K.K.
SIMCITY BUILDIT 		DENTSU INC. Tokyo JAPAN DENTSU INC.
Tokyo
 JAPAN
#KINDNESSISCASHLESS (DHARAVI SECURITY UPGRADE)
VISA INDIA
VISA DEBIT 		BBDO INDIA Mumbai INDIA
B09 Use of Digital Platforms
THE BEAUTY GUIDE BANNER
SIVANNA COLORS
COSMETIC 		DENTSU X Bangkok THAILAND DENTSU X
Bangkok
 THAILAND
THE EMAIL LURE
SUPER RETAIL GROUP
BOATING CAMPING FISHING 		CLEMENGER BBDO BRISBANE AUSTRALIA
THE DYSLEXIC CAPTCHA
JASLOK HOSPITAL AND RESEARCH CENTRE
DYSLEXIA CONSULTATION 		DENTSU WEBCHUTNEY Gurgaon INDIA DENTSU WEBCHUTNEY
Gurgaon
 INDIA
Silver
LG G6 IN 5 SECONDS
LG ELECTRONICS
LG G6 		HS AD Seoul SOUTH KOREA HS AD
Seoul
 SOUTH KOREA
SEARCH FOR 3.11
YAHOO! JAPAN
SEARCH FOR 3.11 		DENTSU INC. Tokyo JAPAN YAHOO JAPAN CORPORATION
Tokyo
 JAPAN
REINVENTING THE ATHLETE TOUR
NIKE
KD9 		MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA
Shanghai
 CHINA
Short List
HOW PIZZA HUT TURNS ITSELF INTO THE SOCIAL ENABLERS FOR GAMERS IN CHINA
YUM
RETAIL/FAST FOOD CHAIN 		MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA
Shanghai
TENCENT
Shenzhen
 CHINA
THE FORGETTING TAB
COC COC - INTERNET BROWSER AND SEARCH ENGINE COMPANY
COC COC - THE FORGETTING TAB 		ISOBAR VIETNAM Ho Chi Minh City VIETNAM ISOBAR VIETNAM
Ho Chi Minh City
COC COC VIETNAM
Hanoi
 VIETNAM
NESCAFÉ PLAY BUTTON
NESTLE
NESTLE 		OGILVY BEIJING CHINA
#THINGSDONTJUDGE (SEX DETERMINATION KIT)
EBAY INDIA
E-COMMERCE 		BBDO INDIA Mumbai INDIA
NETQUIPX
NETFLIX
NETFLIX 		R/GA SINGAPORE SINGAPORE R/GA SINGAPORE
 SINGAPORE
Short List
THE FIRST HELLO
BAYER
ELEVIT 		PHD Shanghai CHINA PHD
Shanghai
 CHINA
YASMIN'S SEX-ED REVOLUTION
BAYER
YASMIN 		PHD Shanghai CHINA PHD
Shanghai
 CHINA
Short List
THE RESPONSIVE LOOKBOOK
DIESEL
JOGGJEANS 		FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI
 CHINA
ELECTION IN THE DARK
YAHOO JAPAN CORPORATION
WEBSERVICE 		DENTSU INC. Tokyo JAPAN YAHOO JAPAN CORPORATION
Tokyo
 JAPAN
CORNETTO SAY THE UNSAID
UNILEVER INDIA
ICE CREAM 		MINDSHARE Mumbai INDIA MINDSHARE
Mumbai
 INDIA
ALTO 800- YOUR FIRST CAR ON THE MAP
MARUTI SUZUKI INDIA LIMITED
ALTO - 800 		ISOBAR Gurgaon INDIA ISOBAR
Gurgaon
 INDIA
FOOD. DELIVERY. CURE.
BAYER
TALCID 		PHD Shanghai CHINA PHD
Shanghai
 CHINA
B10 Use of Mobile
AIR POLLUTION DISCOUNT
SHANGHAI KOBAYASHI DAILY CHEMICALS CO.,LTD.
HADAGOKOCHI 		BEIJING DENTSU ADVERTISING CO., LTD CHINA BEIJING DENTSU ADVERTISING CO., LTD
 CHINA