Title Brand Product / Service Entrant Company Location Production Company Location Award
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
THE BILLION POINT GIVEAWAY
VELOCITY FREQUENT FLYER
VELOCITY FREQUENT FLYER POINTS
CHE PROXIMITY Sydney AUSTRALIA GOODOIL FILMS
Sydney
AUSTRALIA

Gold Spike

A05 Media & Publications
BUY OUT SLAVERY
A+E NETWORKS ASIA
'ROOTS' TV SERIES
GOVT SINGAPORE Singapore SINGAPORE GOVT SINGAPORE
Singapore
SINGAPORE
Bronze
A07 Corporate Image & Sponsorship
FUTURE ME
HAKUHODO INC.
HAKUHODO INC. RECRUIT
HAKUHODO INC. Tokyo JAPAN HAKUHODO I-STUDIO
Tokyo
JAPAN
Short List
INDUSTRIAL JP
Komatsu Spring Industrial Co., Ltd. / Asaiseisakusyo.Co.Ltd. / Shin Ei Industry
SMES IN JAPAN
DENTSU INC. Tokyo JAPAN DENTSU CREATIVE X INC.
Tokyo
DIGITAL EGG
Tokyo
JAPAN
Bronze
GEEKS GO FOR #CC9900
GENERAL ELECTRICS
TECHNOLOGY
CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO MELBOURNE
AUSTRALIA
Short List
A08 Corporate Social Responsibility
ELECTION IN THE DARK
YAHOO JAPAN CORPORATION
WEBSERVICE
DENTSU INC. Tokyo JAPAN BIRDMAN
Tokyo
JAPAN
Bronze
A09 Public Sector
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA
TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA FLARE PRODUCTIONS BBDO
Melbourne
AIRBAG PRODUCTIONS
Melbourne
AUSTRALIA
Grand Prix
A10 Charities & Non-profit
THE UNEXPECTED HOMELESS
THE SALVATION ARMY
DONATION DRIVE
TBWA\AUCKLAND NEW ZEALAND
Short List
#REDEFINEWOMEN
HOST
#REDEFINEWOMEN
HOST SYDNEY AUSTRALIA HOST SYDNEY
AUSTRALIA
Silver
BOOMEWRONG
MARD (Men Against Rape & Discrimination)
NON PROFIT SOCIAL AWARENESS
FACEBOOK CREATIVE SHOP Singapore SINGAPORE
Bronze
DONATE 4 BIRDS | THE NEW ECOSYSTEM
CONSERVATION INTERNATIONAL JAPAN
CHARITIES & NON-PROFIT
DENTSU INC. Tokyo JAPAN DLX INC.
Tokyo
BIRDMAN
Tokyo
JAPAN
Short List
B01 Websites
GOULBURN VALLEY FOOD TOURS
SPC ARDMONA
GOULBURN VALLEY
MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS
Amsterdam
GUSTO MUSIC
Melbourne
THE NETHERLANDS
AUSTRALIA
Bronze
DONATE 4 BIRDS | THE NEW ECOSYSTEM
CONSERVATION INTERNATIONAL JAPAN
CHARITIES & NON-PROFIT
DENTSU INC. Tokyo JAPAN DLX INC.
Tokyo
BIRDMAN
Tokyo
JAPAN
Short List
B02 Microsites
THE RESPONSIVE LOOKBOOK
DIESEL
JOGGJEANS
FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI
CHINA
Silver
ELECTION IN THE DARK
YAHOO JAPAN CORPORATION
WEBSERVICE
DENTSU INC. Tokyo JAPAN BIRDMAN
Tokyo
JAPAN
Short List
THE HEARING TEST IN DISGUISE
COCHLEAR
COCHLEAR IMPLANTS
CHE PROXIMITY Sydney AUSTRALIA REVOLVER/WILL O'ROURKE
Sydney
NOISE INTERNATIONAL
Sydney
AUSTRALIA
Silver
B03 Web Service / Web App
ELECTION IN THE DARK
YAHOO JAPAN CORPORATION
WEBSERVICE
DENTSU INC. Tokyo JAPAN BIRDMAN
Tokyo
JAPAN
Bronze
IMMORTAL ADOPTION
THAI DOG HOUSE
THAI DOG HOUSE
BBDO BANGKOK THAILAND
Bronze
C01 Online Ad
NESCAFÉ PLAY BUTTON
NESTLE
NESTLE
OGILVY BEIJING CHINA
Short List
ALERT AD
VICTORIAN GOVERNMENT
FIRE READY VICTORIA
BWM DENTSU Melbourne AUSTRALIA BWM DENTSU
Melbourne
COLUMBUS
Melbourne
AUSTRALIA
Short List
D01 Social Video
WOW GIRLS' LAB
TAIWAN WACOAL
WACOAL SPORTS
X-LINE CO. LTD Taipei CHINESE TAIPEI ZEN PRODUCTION COMPANY
Taipei
CHINESE TAIPEI
Short List
SNAPCHAT BUG
SMART COMMUNICATIONS INC.
SMART COMMUNICATIONS INC.
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES HOW'S EVERYTHING
Makati City
THE PHILIPPINES
Short List
ANZ #HOLDTIGHT
ANZ
ANZ BANK
TBWA\MELBOURNE AUSTRALIA LEVEL TWO MUSIC
Melbourne
THE GLUE SOCIETY
Sydney
REVOLVER/WILL O'ROURKE
Sydney
AUSTRALIA
Short List
UNDISTINGUISHED RESUME
104 JOB BANK
BE A GIVER
SHAPE ADVERTISING Taipei City CHINESE TAIPEI SHAPE ADVERTISING
Taipei City
CHINESE TAIPEI
Short List
TOUCH OF CARE
PROCTER & GAMBLE
VICKS
PROCTER & GAMBLE Singapore SINGAPORE
Short List
THE BOY WHO LOVES TO STUDY
MCDONALD'S PHILIPPINES
MCDONALD'S
LEO BURNETT GROUP MANILA THE PHILIPPINES
Short List
PARKINSON’S CHALLENGE
PARKINSON'S NSW
PARKINSON'S DISEASE
J. WALTER THOMPSON Sydney AUSTRALIA J. WALTER THOMPSON
Sydney
AUSTRALIA
Bronze
SHACKLETON'S RETURN
HYUNDAI MOTOR
HYUNDAI MOTOR BRAND CAMPAIGN
INNOCEAN WORLDWIDE Seoul SOUTH KOREA PLANIT PRODUCTION
Seoul
EDITIN
Seoul
VIXEN STUDIO
Seoul
ASAP
Seoul
LOVE AND MONEY
Seoul
SOUTH KOREA
Silver
SUMMER WONDERLAND
AIR NEW ZEALAND
AIR NEW ZEALAND
HOST SYDNEY AUSTRALIA JUNGLE
Sydney
SONG ZU
Sydney
AUSTRALIA
Bronze
GRAVITY CAT
SONY INTERACTIVE ENTERTAINMENT INC.
GRAVITY DAZE 2
HAKUHODO INC. Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION
Tokyo
JAPAN
Bronze
#BEATME
UN WOMEN
ANTI-DOMESTIC VIOLENCE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN AZADFILM
Karachi
THE VIDEOGRAPHERS
Lahore
PAKISTAN
Silver
D02 Interactive Video
THROUGH THE DARK
GOOGLE
GOOGLE PLAY MUSIC
R/GA SYDNEY AUSTRALIA R/GA SYDNEY
Sydney
EXIT FILMS
Melbourne
XYZ STUDIOS
AUSTRALIA
Silver
GENDER SWITCHING VR
OKAMOTO INDUSTRIES
OKAMOTO ZERO ONE
BIRDMAN Tokyo JAPAN BIRDMAN
Tokyo
NIBAN-KOBO PRODUCTIONS
Tokyo
OMNIBUS JAPAN INC.
Tokyo
TFC PLUS
Tokyo
TOHOKUSHINSHA FILM CORPORATION
Tokyo
JAPAN
Short List
D03 Webisodes / Series
V SKILLS
FRUCOR AUSTRALIA
BEVERAGES
CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO MELBOURNE
Sydney
AUNTY DONNA
Adelaide
RACKARACKA
Sydney
EDWARD COPESTICK
Sydney
KAPWA STUDIOWORKS
AUSTRALIA
Bronze
V SKILLS - SMOKE BOMBING
FRUCOR AUSTRALIA
BEVERAGES
CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO SYDNEY
TKT SYDNEY
AUSTRALIA
Bronze
HOLLYWOOD REJECTS LA VIE D'ADELE
ALLIANCE FRANÇAISE DE SINGAPOUR
CINE-CLUB
ALLIANCE FRANçAISE DE SINGAPOUR Singapore SINGAPORE JOINERY
Los Angeles
USA
Bronze
HOLLYWOOD REJECTS AMOUR
ALLIANCE FRANÇAISE DE SINGAPOUR
CINE-CLUB
ALLIANCE FRANçAISE DE SINGAPOUR Singapore SINGAPORE JOINERY
Los Angeles
USA
Bronze
HOLLYWOOD REJECTS ENTRE LES MURS
ALLIANCE FRANÇAISE DE SINGAPOUR
CINE-CLUB
ALLIANCE FRANçAISE DE SINGAPOUR Singapore SINGAPORE JOINERY
Los Angeles
USA
Bronze
D04 Brand / Product Video
TOUCH OF CARE
PROCTER & GAMBLE
VICKS
PROCTER & GAMBLE Singapore SINGAPORE
Bronze
GRAVITY CAT
SONY INTERACTIVE ENTERTAINMENT INC.
GRAVITY DAZE 2
HAKUHODO INC. Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION
Tokyo
JAPAN
Silver
I'M A GIRL
INDIAN AIR FORCE
AIR FORCE RECRUITMENT
GREY INDIA New Delhi INDIA ASYLUM FILMS
Mumbai
INDIA
Short List
INSTANT BUZZ / SAMURAIDRONECATIDOLSUPERHUMANRUBEGOLDBERGVIEWERWARNINGTOOEXPLOSIV
NISSIN FOOD PRODUCTS CO., LTD.
CHIKIN RAMEN
DENTSU INC. Tokyo JAPAN DASH
Tokyo
JAPAN
Silver
THE HEARING TEST IN DISGUISE
COCHLEAR
COCHLEAR IMPLANTS
CHE PROXIMITY Sydney AUSTRALIA REVOLVER/WILL O'ROURKE
Sydney
NOISE INTERNATIONAL
Sydney
AUSTRALIA
Short List
E02 Social Purpose
ANZ #HOLDTIGHT
ANZ
ANZ BANK
TBWA\MELBOURNE AUSTRALIA LEVEL TWO MUSIC
Melbourne
THE GLUE SOCIETY
Sydney
REVOLVER/WILL O'ROURKE
Sydney
AUSTRALIA

Gold Spike

TATA CAPITAL SALAAM LOANS
TATA CAPITAL
TATA CAPITAL LOANS
TATA CAPITAL Mumbai INDIA

Gold Spike

PEPSI LITER OF LIGHT
PEPSICO
PEPSI
MINDSHARE Gurgaon INDIA
Short List
ELECTION IN THE DARK
YAHOO JAPAN CORPORATION
WEBSERVICE
DENTSU INC. Tokyo JAPAN BIRDMAN
Tokyo
JAPAN
Short List
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA
TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA FLARE PRODUCTIONS BBDO
Melbourne
AIRBAG PRODUCTIONS
Melbourne
AUSTRALIA
Short List
PREMMIE PROUD
BABYLOVE
NAPPIES
BWM DENTSU Sydney AUSTRALIA BLUE BOAT PRODUCTIONS
Melbourne
AUSTRALIA
Short List
#THINGSDONTJUDGE (INTEGRATED)
EBAY INDIA
E-COMMERCE
BBDO INDIA Mumbai INDIA
Silver
E03 Innovative Use of Social or Community
THE ULTIMATE FOX+ CHALLENGE
FOX NETWORKS GROUP
FOX+
WE ARE SOCIAL Singapore SINGAPORE FRAME BY FRAME
Singapore
SINGAPORE
Short List
DONATE 4 BIRDS | THE NEW ECOSYSTEM
CONSERVATION INTERNATIONAL JAPAN
CHARITIES & NON-PROFIT
DENTSU INC. Tokyo JAPAN DLX INC.
Tokyo
BIRDMAN
Tokyo
JAPAN
Silver
THE BILLION POINT GIVEAWAY
VELOCITY FREQUENT FLYER
VELOCITY FREQUENT FLYER POINTS
CHE PROXIMITY Sydney AUSTRALIA GOODOIL FILMS
Sydney
AUSTRALIA
Short List
E04 Real-time Response
SEARCH FOR THE GOBLIN'S BRIDE
KFC
KFC
OGILVY & MATHER PHILIPPINES Makati City THE PHILIPPINES
Bronze
CGI NEWSCASTER
NTT DOCOMO
D MAGAZINE
HAKUHODO INC. Tokyo JAPAN HAKUHODO PRODUCT'S
Tokyo
JAPAN
Short List
E05 Influencer / Talent
REINVENTING THE ATHLETE TOUR
NIKE
KD9
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA
Shanghai
TENCENT
Shenzhen
CHINA
Bronze
CGI NEWSCASTER
NTT DOCOMO
D MAGAZINE
HAKUHODO INC. Tokyo JAPAN HAKUHODO PRODUCT'S
Tokyo
JAPAN
Short List
STING "REMAKE THE BOXER"
PEPSICO
STING ENERGY DRINK
BBDO PAKISTAN Lahore PAKISTAN LASHARI FILMS
Lahore
PAKISTAN
Silver
#BEATME
UN WOMEN
ANTI-DOMESTIC VIOLENCE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN AZADFILM
Karachi
THE VIDEOGRAPHERS
Lahore
PAKISTAN
Silver
E06 Co-Creation & User Generated Content
THE THREE FINGERS
ADIDAS
2016 OLYMPICS
TBWA\SHANGHAI CHINA UIDWORKS
Shanghai
CHINA
Short List
THE SECRET LIFE OF PETS
UNIVERSAL PICTURES
THE SECRET LIFE OF PETS
MEDIACOM Sydney AUSTRALIA
Short List
YOU SEND IT, WE USE IT. LIVE.
CAI NIAO GUO GUO
CAI NIAO GUO GUO
ISOBAR CHINA GROUP Shanghai CHINA ISOBAR CHINA GROUP
Shanghai
CHINA
Short List
PREMMIE PROUD
BABYLOVE
NAPPIES
BWM DENTSU Sydney AUSTRALIA BLUE BOAT PRODUCTIONS
Melbourne
AUSTRALIA
Bronze
STING "REMAKE THE BOXER"
PEPSICO
STING ENERGY DRINK
BBDO PAKISTAN Lahore PAKISTAN LASHARI FILMS
Lahore
PAKISTAN
Short List
E07 Content Placement
YOUR NAME GOES HERE
MONASH UNIVERSITY
MONASH UNIVERSITY
Y&R MELBOURNE AUSTRALIA AIRBAG PRODUCTIONS
Melbourne
AUSTRALIA
Silver
E08 Community Building / Management
REINVENTING THE ATHLETE TOUR
NIKE
KD9
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA
Shanghai
TENCENT
Shenzhen
CHINA
Bronze
#REDEFINEWOMEN
HOST
#REDEFINEWOMEN
HOST SYDNEY AUSTRALIA HOST SYDNEY
AUSTRALIA
Short List
PREMMIE PROUD
BABYLOVE
NAPPIES
BWM DENTSU Sydney AUSTRALIA BLUE BOAT PRODUCTIONS
Melbourne
AUSTRALIA
Short List
E09 Use of Social Data & Insight
FASTER FASHION
TENCENT TECHNOLOGY LTD
AI
FCB SHANGHAI CHINA FCB SHANGHAI
Shanghai
TENCENT
CHINA
Bronze
THE BILLION POINT GIVEAWAY
VELOCITY FREQUENT FLYER
VELOCITY FREQUENT FLYER POINTS
CHE PROXIMITY Sydney AUSTRALIA GOODOIL FILMS
Sydney
AUSTRALIA
Short List
G01 Tangible Tech
GREEN LIGHT RUN
ADIDAS JAPAN
PUREBOOST
TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO
Tokyo
TOHOKUSHINSHA FILM CORPORATION
Tokyo
JAPAN
Short List
PERSONAL INNOVATION ACT
SOFTBANK CORP.
SOFTBANK CORP.
SIX Tokyo JAPAN AOI PRO. INC.
Osaki, Tokyo
AIRCORD
Tokyo
HAKUHODO I-STUDIO
Tokyo
BABEL LABEL
Tokyo
TOW
Tokyo
JAPAN
Bronze
SMILE LOCK OUTLET
TOYOTA
TOYOTA I-ROAD
DENTSU INC. Tokyo JAPAN DENTSU LIVE INC.
Tokyo
INFORMATION SERVICES INTERNATIONAL-DENTSU, LTD.
Tokyo
JIGOWATTS
Kanagawa
HYT-DESIGN
Tokyo
JAPAN
Short List
HEARING RESCUE
THAI HEALTH PROMOTION FOUNDATION AND DEAF ASSOCIATION OF BANGKOK
THAI HEALTH’S WELLBEING PROJECT
BBDO BANGKOK THAILAND
Short List
KNOW YOU AGAIN
Baidu
BAIDU AI GLASSES FOR THE ALZHEIMER'S DISEASE
BAIDU Beijing CHINA BAIDU
Beijing
CHINA
Silver
G02 Spatial Tech
RISE ACADEMY DIGITAL
NIKE
NIKE BASKETBALL
R/GA SHANGHAI CHINA R/GA SHANGHAI
CHINA
Short List
HAND MEETS HAND
TIFFANY & CO.
BRIDAL JEWELRY
HAKUHODO INC. Tokyo JAPAN HAKUHODO PRODUCT'S
Tokyo
IMG SRC
Tokyo
JAPAN
Silver
CEBIT 2017 OPENING CEREMONY | JAPAN SHOW ACT
JAPANESE GOVERNMENT
CEBIT 2017
DENTSU INC. Tokyo JAPAN DENTSU TEC
Tokyo
RHIZOMATIKS
Tokyo
DENTSU CREATIVE X INC.
Tokyo
JAPAN
Short List
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA
TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA FLARE PRODUCTIONS BBDO
Melbourne
AIRBAG PRODUCTIONS
Melbourne
AUSTRALIA

Gold Spike

THE TAILOR MADE STORE
CHADSTONE SHOPPING CENTRE
CHADSTONE SHOPPING CENTRE
BWM DENTSU Melbourne AUSTRALIA BWM DENTSU
Melbourne
AUSTRALIA
Bronze
G03 Digital Billboard
MAJOLICA MUSEUM
Shiseido Japan Co., Ltd.
MAJOLICA MAJORCA
SHISEIDO Tokyo JAPAN BBMEDIA
Tokyo
JAPAN
Bronze
H01 Integrated Multi-Platform Campaign (Online & Offline)
GOULBURN VALLEY FOOD TOURS
SPC ARDMONA
GOULBURN VALLEY
MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS
Amsterdam
GUSTO MUSIC
Melbourne
THE NETHERLANDS
AUSTRALIA
Short List
#MYREALCAREERLINE
THE WOMEN'S FOUNDATION LIMITED
THE WOMEN'S FOUNDATION
J. WALTER THOMPSON HONG KONG HONG KONG J. WALTER THOMPSON HONG KONG
Hong Kong
SUCHFILMS LTD.
Hong Kong
SEESAW POST PRODUCTION
HONG KONG
Bronze
V SKILLS
FRUCOR AUSTRALIA
BEVERAGES
CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO MELBOURNE
Sydney
AUNTY DONNA
Adelaide
RACKARACKA
Sydney
EDWARD COPESTICK
Sydney
KAPWA STUDIOWORKS
AUSTRALIA
Short List
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA
TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA FLARE PRODUCTIONS BBDO
Melbourne
AIRBAG PRODUCTIONS
Melbourne
AUSTRALIA
Silver
TIME WITH MUM
ROAD SAFETY COMMISSION
DRIVER AWARENESS
303 MULLENLOWE Perth AUSTRALIA 303 MULLENLOWE
Perth
AUSTRALIA
Silver