The Campaign

The most luxurious bed. The unseen and over the top super luxurious bed. A story that turn out to be a property advertisement.

Creative Execution

We created a story revolving around the most luxurious bed in the world, which comprises of the most valuable materials, for example, large red diamonds, golden lion head, and other precious materials. Moreover, the bed also has many functions like a hidden cane storage, adjustable mattress, and emergency IV line. This bed was made to remind people to take care of their health and think about what is truly important for them, money or health. Without good health, all the wealth can only earn you that bed, but you can change by staying at Nusasiri properties for a better health.

-100 millions of Impression -Earned free media : THB 20 million and rising -25 times new visitors increased in Nusasiri’s website -5 million VDO views and rising -Moreover, 64% increases in the rate of health awareness and concern about their health

These days, everyone wants to succeed and be wealthy because we believe that these things can give us anything, but this is not the case. Being wealthy does not mean anything without being healthy. So how can we remind people about this false reality and urge everyone to take care of their health? Nusasiri is ready to provide residences for a healthy life.