WINDOWSEAT.PH

TitleWINDOWSEAT.PH
Brandn/a
Product / ServiceTRAVEL WEBSITE
CategoryB01. Websites
EntrantI.D.8, INC. Makati, THE PHILIPPINES
Idea Creation I.D.8, INC. Makati, THE PHILIPPINES
Production I.D.8, INC. Makati, THE PHILIPPINES

Credits

Name Company Position
Donna Conda I.D.8, Inc. Managing Director
Oliver Conda I.D.8, Inc. President
Mark Christian Parlade I.D.8, Inc. PR Director
Rey Ganayo I.D.8, Inc. Strategic Planning Director
Jozza Palaganas I.D.8, Inc. Managing Editor
Alrin Tirones I.D.8, Inc. Senior Graphic Artist
Kevin Christian Santos I.D.8, Inc. Social Media Manager
Therese Aseoche I.D.8, Inc. Writer
Rj Firmeza I.D.8, Inc. Writer
Martynne de Leon I.D.8, Inc. Writer
Daniel Gonzales I.D.8, Inc. Software Developer

The Campaign

The name and logo of “WindowSeat” capture and convey the travel sentiment and attitude — the excitement and expectancy one feels upon embarking on a trip, the nostalgia from the memories of the last journey, and the longing to start on the next adventure. Millennial travellers don’t rely on advertisements or travel agents. They rely instead on their peers for recommendations and advice, those whom they trust and who share their perspectives and passions. WindowSeat is envisioned as the digital version of that. To engage the Filipino Millennial traveller, WindowSeat.ph needed to be on a platform they primarily use to learn, communicate and express themselves — the web. The site was designed to be easily navigated and consumed across all kinds of gadgets, using a responsive, stacking format that prioritizes images on the front page for smaller screens.

Creative Execution

For millennials to recognise WindowSeat.ph as a resource and venue, it had to consistently take the tone of a friend who , that like them, took pleasure and fulfilment in authentic travel experiences, and narrated these experiences as a confidant who wants them to experience an even better deal, a higher level of adventure from the learnings of those who went before them. For this reason, WindowSeat.ph ran the following serials: • Travel Promos You Should Catch this Week • Featured Airbnbs for every type of trip, destination and personality • Hippest Accommodations around the Philippines • 24 Hours in • One Month Travel Plan Challenge • Things to Do this Month • The Feels

Average Minimum Minimum Monthly Total Social Average Pageviews Following Social Shares/Article (Published in the Last Year) AUG to JAN 470,276 94,273 1,474 % Achieved Based on Targets 188% 125% 589% FEB to JUL 445,577 176,770 825 % Achieved Based on Targets 148% 176% 165% Perhaps the biggest driver of the publication’s success is the sheer quantity of shares it receives from the readers. The 530 stories from the one year period received 5,495,122 views, and were shared a total of 592,497 times by 1,303,033 users. That WindowSeat.ph is seen by millennial travellers as a trusted online peer and friend, is proven by the “recommendations” WindowSeat.ph receives in the form of these shares.

The millennials are the new “traveling class” about to enter prime travelling years with an estimated spending power of USD 1.99 trillion globally. Among Filipinos, they represent a third of the population. This burgeoning class needed a tool to help them realise their travel aspirations, and the web is their main means of living life to the fullest. Thus, the approach: 1) Content is King: content specific to the market, providing complete information — such as transportation options, costs, best accommodations, etc.; 2) User experience is Queen: from mobile adaptability to the easy navigation, organizing of the content according to various search methods: destinations, travel habits, and aspirations.

Links

Website URL