| Title | 19TH PRESIDENTIAL ELECTION CAMPAIGN BY THE MINJOO |
| Brand | THE MINJOO |
| Product / Service | 19TH PRESIDENTIAL ELECTION |
| Category | A09. Public Sector |
| Entrant | MAKEULIKE Seoul, SOUTH KOREA |
| Idea Creation | MAKEULIKE Seoul, SOUTH KOREA |
| Media Placement | MAKEULIKE Seoul, SOUTH KOREA |
| Production | MAKEULIKE Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Han Seung Soo | Makeulike | Creative TEAM Header |
| Kim Pil gu | Makeulike | Creative TEAM |
| Hwang Jun an | Makeulike | Creative TEAM |
| Seong Mi seon | Makeulike | Creative TEAM |
| Jang Ji eun | Makeulike | Creative TEAM |
| Lee Chang hun | Makeulike | Development TEAM |
| Kim Jin ho | Makeulike | Development TEAM |
| Yang Seung uk | Makeulike | Development TEAM |
| Kim So ra | Makeulike | Development TEAM |
| Kim hoon | Makeulike | Campaign Planning TEAM |
| Choi hyunsung | Makeulike | Campaign Planning TEAM |
| Ryu Byeongheon | Makeulike | Campaign Planning TEAM |
| Park Sinu | Makeulike | Campaign Planning TEAM |
| Yang Huiyong | Makeulike | Campaign Planning TEAM |
| Lim Mijin | Makeulike | Campaign Planning TEAM |
| Jeong Eunhye | Makeulike | Campaign Planning TEAM |
| Park Hyemin | Makeulike | Campaign Planning TEAM |
| Park Jinsun | Makeulike | Campaign Planning TEAM |
| Choi Soonju | Makeulike | Creative TEAM |
| Kim Kijung | Makeulike | Creative TEAM |
| Kim Minjin | Makeulike | Creative TEAM |
| Lim Soohee | Makeulike | Creative TEAM |
| Choi Iseul | Makeulike | Creative TEAM |
Building ‘interactive communication channel’ to communicate with Voters Utilizing online shopping mall concept that lowers the entry barrier of voters who do not have interest in politics to communicate with them therefore it led continuous visit and voluntary spread among the voters. Heightened expectation in the Presidential Election with the concept of ‘purchasing desired pledge’ and setting the election day(9th of May) as the delivery date. Invigorating campaign and raising expectation of the candidate through various contents, channels(Website, Blog, SNS etc.) and on/offline promotions
[Implementation] Utilizing online shopping mall concept that lowers the entry barrier of voters who do not have interest in politics Invigorating campaign and raising expectation of the candidate through various contents, channels(Website, Blog, SNS etc.) and on/offline promotions. And Filmed Candidate and party’s members as model of website promotion clip. Run Online Advertisement, On-offline Linked Promotion. [Timeline] 2017/04/17 ~ 2017/05/08 [Placement] Web site / Media [Scale] 5000,000,000 KRW
[Moon Jae-in 1st Street Website] -500K new visits after 2days of Website’s launching -Ranked 1st real time searching keyword on two major portals(NAVER, DAUM) after 2days of Website’s launching -Creating positive public opinion and increase in voters preference for the candidate -Reached total 2.7 million new visits and 3.25 million likes -Various websites of government agencies and officials opened in a similar concept of the campaign [Viral Contents ] -Parody clip ranked 1st on Youtube Popular part after 2days of upload -2000~4000 User Likes with positive comments -Active shares on Youtube and SNS
Building ‘interactive communication channel’ to communicate with Voters Utilizing online shopping mall concept that lowers the entry barrier of voters who do not have interest in politics to communicate with them therefore it led continuous visit and voluntary spread among the voters. Heightened expectation in the Presidential Election with the concept of ‘purchasing desired pledge’ and setting the election day(9th of May) as the delivery date. Invigorating campaign and raising expectation of the candidate through various contents, channels(Website, Blog, SNS etc.) and on/offline promotions