| Title | WAKE-UP LULLABY |
| Brand | EZAKI GLICO.CO.,LTD. |
| Product / Service | ICE BLITZ |
| Category | C01. Online Ad |
| Entrant | DENTSU INC. Osaka, JAPAN |
| Idea Creation | DENTSU INC. Osaka, JAPAN |
| Production | ENGINE FILM Tokyo, JAPAN |
| Additional Company | STUDIO INTERFIELD CORPORATION Tokyo, JAPAN |
| Additional Company 2 | BACKSLASH Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| TOMOAKI TSUJI | DENTSU INC. | Creative Director |
| SHIMPEI MURATA | DENTSU INC. | Planner |
| MASATO HIRATA | Engine Film Inc. | Production Producer |
| SATOSHI TANAKA | CRAY Inc. | Film Director |
| YUZURU YOSHIZAWA | Iceman film | Cinematographer |
| SHIMAMURA YOSHITAKA | Freelance | Lighting Technitian |
| RIKA MIYAZAWA | Freelance | Decorative |
| CHIKA YOKOTE | Freelance | Wardrobe stylist |
| KEIKO KAZAMA | Freelance | Hair and make up artist |
| MOTOHIRO FUJII | BACKSLASH Ltd. | Music Production Producer |
| NAOTAKA FUTAMI | Engine Film Inc. | Production Maneger |
The core idea is…“Wake-up Lullaby”; a song that keeps you awake.
Starting from April 5th 2017, we showed business people the wake-up lullaby, using online ads such as video banners.
Though ad placement was minimal, the song was introduced on SNS and news media. Business people woke up, and products’ sales got off to a good start.
We delivered this as an online ad, that wakes people up when they are drowsy. By remaking a traditional Japanese lullaby into a death metal tune, We created the “Wake-up Lullaby”.The lullaby was delivered as online ads between 14pm-15pm, when business people start feeling sleepy.