BALLS TO CRY

TitleBALLS TO CRY
BrandMOVEMBER FOUNDATION
Product / ServiceMAN UP
EntrantEXIT FILMS Sydney, AUSTRALIA
Idea Creation MOVEMBER Melbourne, AUSTRALIA
Media Placement MOVEMBER Melbourne, AUSTRALIA
Production EXIT FILMS Sydney, AUSTRALIA
Production 2 HEIRESS FILMS Sydney, AUSTRALIA
Additional Company ZIGZAG POST Sydney, AUSTRALIA

Credits

Name Company Position
Jeremy Macvean Movember Foundation Brand Director
Adam Ferrier Movember Foundation Creative Consultant
Adam Hunt Movember Foundation Creative Director / Writer
Jackie Turnure Heiress Films Producer
Ben Lawrence Exit Films Director
Mel Reardon Exit Films Producer

The Campaign

The figures on Men’s mental health and suicide in Australia are staggering. The genre of Documentary and working with Actor and Non Actors alike is where Ben truly excels, it’s instinctive to him. Ben's approach to subjects, people and how he manages to get such honest and compelling results is incredible to see. To be able to apply that talent and help a foundation such as Movember and a cause as important Mens Health and Suicide is very rewarding.

Creative Execution

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As a result the TV/Online campaign gained over 50 million views, 494K reactions and 770k shares. The TV Series was In conjunction with the The Movember Foundation and the studies from Melbourne University, ABC commissioned a 3 x 1 hour the socially impactful documentary series, which also had huge success and received an incredible amount of press.

There were two parts to the campaign a TV/Online campaign called ‘Balls To Cry’, which was released in conjunction with a TV series Ben Lawrence Co directed.

The TV series and ad campaign was targeted at Australian men aged 15 to 44.