The Campaign

This is the world ‘s first-ever targeted outdoor ads. based on their facial data, each consumer is shown an ad perfectly suited to them.

Creative Execution

Here’s how the technology works. Using Microsoft Cognitive Services, Face API determines the individual’s sex and age. It even predicts their feelings. Then a product or ad is displayed in real time perfectly suited to the individual’s personal profile and mood. If you look tired, an ad for a vitamin drink will appear. If you shave every day, an ad for a razor will appear. You can even try different types of glasses, or your face may be shown with wrinkles, followed by an ad for beauty cream.

This groundbreaking advertising technology attracted a lot of media attention, gaining a large amount of exposure. Whereas consumers spend only 0.2 seconds on your typical outdoor ad, face targeting ads keep their attention for an average of 30 seconds or more. They also greatly improve the matching of outdoor ads to the audience, which has previously been poor. Face Targeting AD not only matches ads to the audience but also measures attitude change rates. No one can ignore them anymore. Face Targeting AD matching the needs of the future are here.

This is the world ‘s first-ever targeted outdoor ads. based on their facial data, each consumer is shown an ad perfectly suited to them.