| Title | LIVING NIGHTMARE |
| Brand | PFIZER AUSTRALIA |
| Product / Service | RHEUMATOID ARTHRITIS AWARENESS |
| Category | F02. Prescription - Unbranded Communication |
| Entrant | ghg Sydney, AUSTRALIA |
| Idea Creation | ghg Sydney, AUSTRALIA |
| Idea Creation 2 | SUDLER & HENNESSEY Sydney, AUSTRALIA |
| Production | CHIMNEY Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Cherie Davies | greyhealth Australia | Creative Director |
| Ben Webster | greyhealth Australia | Creative Director |
| Johan Polhem | Chimney | Director |
| Jess Woodfield | greyhealth Australia | Group Account Director |
| Allie Foster | greyhealth Australia | Account Manager |
| Rosie Parker | Chimney | Producer |
| Charles Huntington | greyhealth Australia | Managing Partner |
| Mark Summerville | Mark Summerville | Producer |
| Olivia Wallace | Chimney | Production Manager |
| Ben Shirley | Chimney | DOP |
| Bo Thorp | Chimney | Managing Director |
| Justin Shipway | Pfizer Australia | Senior Brand Manager |
| Dalia Saad | Pfizer Australia | Brand Manager |
| Rumble Studios | Rumble Studios | Sound Design Arrangement |
| Michael Gie | Rumble Studios | Audio Producer |
| Nat Joyce | Rumble Studios | Sound Designer |
This film helps visualise life with rheumatoid arthritis (RA). Most suffers look relatively healthy therefore this film was shot in POV style, putting the viewer in an RA sufferers’ shoes. Some days the pain is manageable but most mornings a sufferer can wake up to a living nightmare. The simple act of getting out of bed let alone getting out of the house can be strenuous due to painful joints and crippling fatigue. This is an extremely isolating condition and suffers live in constant fear of their condition getting worse. The patient eventually leaving the house displays that despite it all, RA patients are fighters. They should never give up on treatment options that might work for them and continue the conversation with their doctor to find a treatment that is right for them.