THE ENDORSERS

TitleTHE ENDORSERS
BrandSPORTSBET
Product / ServiceSPORTS ONLINE BETTING ANDROID APP
CategoryB06. Travel, Leisure, Retail, Restaurants & Fast Food Chains
EntrantBMF ADVERTISING Sydney, AUSTRALIA
Idea Creation BMF ADVERTISING Sydney, AUSTRALIA
Production REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA
Production 2 HECKLER Sydney, AUSTRALIA
Production 3 THE BUTCHERY Sydney, AUSTRALIA
Production 4 RUMBLE STUDIOS Sydney, AUSTRALIA

Credits

Name Company Position
Cam Blackley BMF Exeuctive Creative Director
James Sexton BMF Copywriter
Gooch Richards BMF Copywriter
Lincoln Grice BMF Designer
Matthew Hughes BMF Designer
David Warren BMF Group Strategy Director
Dan Lacaze BMF Client Services Director
Will Woods BMF Account Director
Siena Shuttler BMF Account Manager
Mandy Payne BMF Agency Producer
Matt Devine Revolver/Will O'Rourke Director
Caroline Kruck Revolver/Will O'Rourke Producer
Jamie Watson Heckler VFX Supervisor
Bonnie Law Heckler Executive Producer
Scott Maclean Heckler Colourist
Dan Lee The Butchery Editor
Tone Aston Rumble Studios Sound Designer
Adam Marsden N/A DoP
Luke Waldren Sportsbet General Manager, Marketing

Brief Explanation

Sportsbet’s new performance enhanced, sports betting app puts the ‘roid in Android, so we enlisted ‘performance enhancement experts’ from the sporting world to endorse and launch it. Led by the infamous Ben Johnson, 100m Gold Medalist*, the group also includes an Eastern Block weightlifting team; a yellow jersey winning cyclist; and a champion Chinese swimmer. The new Android app has been in secret development for years and has been injected in the back end with all sorts of scientific stuff hat gives punters an unfair advantage.

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