| Title | PASTA SAUCE |
| Brand | ALDI AUSTRALIA |
| Product / Service | ALDI AUSTRALIA - MASTERBRAND CAMPAIGN |
| Category | A06. Retail, e-Commerce, Restaurants & Fast Food Chains |
| Entrant | BMF ADVERTISING Sydney, AUSTRALIA |
| Idea Creation | BMF ADVERTISING Sydney, AUSTRALIA |
| Production | THE SWEET SHOP Sydney, AUSTRALIA |
| Production 2 | ARC EDIT Sydney, AUSTRALIA |
| Production 3 | ALT.VFX Sydney, AUSTRALIA |
| Production 4 | RUMBLE STUDIOS Sydney, AUSTRALIA |
| Production 5 | LEVEL TWO MUSIC Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Cam Blackley | BMF | Executive Creative Director |
| Alex Derwin | BMF | Creative Director |
| Rosita Rawnsley - Mason | BMF | Associate Creative Director |
| Nadia Ahmad | BMF | Art Director |
| Tom Johnson | BMF | Copywirter |
| Millicent Malcolm | BMF | Copywriter |
| Matthew Hughes | BMF | Designer |
| Christina Aventi | BMF | Executive Planning Director |
| Hugh Munro | BMF | Head of Planning |
| Stephen McArdle | BMF | Managing Director |
| Toby Hussey | BMF | Group Account Director |
| Hayley Basham | BMF | Account Director |
| Jenny Lee-Archer | BMF | Head of TV |
| Dantie Van der Merwe | BMF | Art Director |
| Steve Ayson | The Sweet Shop | Director |
| Cindy Kavanagh | The Sweet Shop | Producer |
| David Fraser | BMF | Copywriter |
| Loren Bradley | The Sweet Shop | Executive Producer |
| Edward Pontifex | The Sweet Shop | Executive Producer |
| Wilf Sweetland | The Sweet Shop | Managing Partner |
| Peter Sciberras | Arc Edit | Editor |
| Germain McMicking | N/A | DoP |
In the 30-second Pasta Sauce TVC we see a man and his son age 40 years while stuck in a fictional supermarket choosing between hundreds of pasta sauce varieties. It shows that when you shop at ALDI, not only do you save money, you don’t waste your life choosing pasta sauce.