Title | TROLLEY |
Brand | ALDI AUSTRALIA |
Product / Service | ALDI AUSTRALIA - MASTERBRAND CAMPAIGN |
Category | A06. Retail, e-Commerce, Restaurants & Fast Food Chains |
Entrant | BMF ADVERTISING Sydney, AUSTRALIA |
Idea Creation | BMF ADVERTISING Sydney, AUSTRALIA |
Production | THE SWEET SHOP Sydney, AUSTRALIA |
Production 2 | ARC EDIT Sydney, AUSTRALIA |
Production 3 | ALT.VFX Sydney, AUSTRALIA |
Production 4 | RUMBLE STUDIOS Sydney, AUSTRALIA |
Production 5 | LEVEL TWO MUSIC Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Cam Blackley | BMF | Executive Creative Director |
Alex Derwin | BMF | Creative Director |
Rosita Rawnsley - Mason | BMF | Associate Creative Director |
Nadia Ahmad | BMF | Art Director |
Tom Johnson | BMF | Copywirter |
Millicent Malcolm | BMF | Copywriter |
Matthew Hughes | BMF | Designer |
Christina Aventi | BMF | Executive Planning Director |
Hugh Munro | BMF | Head of Planning |
Stephen McArdle | BMF | Managing Director |
Toby Hussey | BMF | Group Account Director |
Hayley Basham | BMF | Account Director |
Jenny Lee-Archer | BMF | Head of TV |
Steve Ayson | The Sweet Shop | Director |
Cindy Kavanagh | The Sweet Shop | Producer |
Loren Bradley | The Sweet Shop | Executive Producer |
Edward Pontifex | The Sweet Shop | Executive Producer |
Wilf Sweetland | The Sweet Shop | Managing Partner |
Peter Sciberras | Arc Edit | Editor |
Germain McMicking | N/A | DoP |
The TV spot shows a woman performing a dance routine on her shopping cart in an ALDI parking lot – before she stops to stack it up and fights to get her coin back. The voiceover reminds us that ALDI customers are "Australia's most satisfied customers three years in a row – even though you need a coin for your trolley" and reveals the brand's new positioning, ‘Good Different’.