| Title | SNAPCHAT BUG |
| Brand | SMART COMMUNICATIONS INC. |
| Product / Service | SMART COMMUNICATIONS INC. |
| Category | C01. Viral Film |
| Entrant | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Idea Creation | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Production | HOW'S EVERYTHING Makati City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Melvin M. Mangada | TBWA\SANTIAGO MANGADA PUNO | Executive Creative Director |
| Melvin M. Mangada | TBWA\SANTIAGO MANGADA PUNO | Chief Creative Officer |
| John ed de Vera | TBWA\SANTIAGO MANGADA PUNO | Creative Director |
| Ryan Caidic | TBWA\SANTIAGO MANGADA PUNO | Copywriter |
| Terence Eduarte | TBWA\SANTIAGO MANGADA PUNO | Art Director |
| Katya Gozo | TBWA\SANTIAGO MANGADA PUNO | Account Director |
| Rica Guerrero | TBWA\SANTIAGO MANGADA PUNO | Account Manager |
| Nolan Fabular | TBWA\SANTIAGO MANGADA PUNO | Film Director |
| Pao Pangan | Free lancer | Film Director |
| Pao Pangan | Freelancer | Director of Photography |
| James Salas | Freelancer | Acting Director |
| Sunny Lucero/Denise Jose | TBWA\SANTIAGO MANGADA PUNO | Agency Producers |
| Vince Belen | TBWA\SANTIAGO MANGADA PUNO | Film Editor |
Snapchat, a mobile app, has generated a solid following among Filipino youth. Banking on the app’s growth, Smart, the country’s leading telecom provider, partnered with Snapchat to launch a promo that encouraged more subscribers to us it. To create awareness for the partnership, an online film was made using the feature they liked most about the app—the filters. The film was shot on an iPhone, with the actual Snapchat app. By recreating the real Snapchat experience, the film became as engaging as the app itself, with over 1M views on the first day alone.