| Title | A 360 FASHION LUNCH WITH DAME EDNA |
| Brand | WESTFIELD |
| Product / Service | LAUNCH OF THE AUTUMN WINTER 17 SEASON |
| Category | C05. 360° / VR Film |
| Entrant | THE OTTO EMPIRE South Melbourne, AUSTRALIA |
| Idea Creation | SIBLING Millers Point, AUSTRALIA |
| Media Placement | SIBLING Millers Point, AUSTRALIA |
| PR | SIBLING Millers Point, AUSTRALIA |
| Production | THE OTTO EMPIRE South Melbourne, AUSTRALIA |
| Production 2 | PLATO REALITY South Melbourne, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Sophie Edelstein | The OTTO Empire | Director |
| Jo de Fina | The OTTO Empire | Executive Producer |
| Peter Kearney | The OTTO Empire | Producer |
| Jess Mutascio | The Editors | Editor |
| Patrick Taylor | PLaTO Reality | Creative Director |
| Sophie Woods | The OTTO Empire | Producer |
| Emily Harridge | PLaTO Reality | M.D/ E.P |
| Mandy Galmes | Sibling | Managing Director |
| Penny Buck | Sibling | Creative Director |
| Jennie Ko | Sibling | Senior Art Director |
| Annabelle Gaspar | Sibling | Senior Art Director |
| Abby Hunt | Sibling | Head of Production |
At Westfield and online, customers can enjoy an immersive 360° experience which invites viewers to have a seat at the Westfield family table for an intimate lunch alongside the campaign's stars, hosted by Dame Edna who offers her own colourful commentary. This ran along side a full brand film and print campaign.