Brief Explanation

Chinese lives on social network. They share snapshots/short-videos and glance through the Wechat-Moments (social network) all the time. Therefore we put together the social network contents of an athlete ‘Vlad’ (a trail runner who is based in China) and created it into a commercial video; with moments of his training for his goal, together with his company of outdoor training friends. Encountering the moment when he finishes 100km trail running goal in overwhelming satisfaction; flashing back and portraying all the determination, perseverance, mud, dirt, & sweat… Also with all the friends’ motivation & joy along in the moments of his training journey. The spot is made up of 1385 pictures & short videos. They were taken from the social network of athlete ‘Vlad’, while some contents were shot by our production, using the iPhone when Vlad is having his training.