| Title | PROVIDING TECH SUPPORT FOR MOM |
| Brand | HUAWEI |
| Product / Service | HUAWEI P10 MOBILE |
| Category | B04. Durable Consumer Goods |
| Entrant | INSIGHT GROUP Guangzhou, CHINA |
| Idea Creation | INSIGHT GROUP Guangzhou, CHINA |
| Name | Company | Position |
|---|---|---|
| Zhang Qu | INSIGHT GROUP | Executive Creative Director |
| Yanming， Li | INSIGHT GROUP | Creative Director |
| Qingbo, Zheng | INSIGHT GROUP | Creative Director |
| Yue, Lin | INSIGHT GROUP | Art Director |
| Yaojun,Dong | INSIGHT GROUP | Art Director |
| Kris Fu | Oceanic Drive Pictures Corp | Executive Producer |
| Janek Ambros | Oceanic Drive Pictures Corp | Executive Producer |
| Ida Lembo | Oceanic Drive Pictures Corp | Producer |
| Lexi Xue | Oceanic Drive Pictures Corp | Line Producer |
| Seth Lliff | Oceanic Drive Pictures Corp | dirDP |
| Kayla Wilson | Oceanic Drive Pictures Corp | Art Director |
| Ryan Brebach | Oceanic Drive Pictures Corp | DP |
| Jack Schultz | Oceanic Drive Pictures Corp | AC |
| Chris DeBenedetto | Oceanic Drive Pictures Corp | AD |
| Kathy Rener | Oceanic Drive Pictures Corp | Sound Mixer |
| Chris Phelps | Oceanic Drive Pictures Corp | Gaffer |
| Frank Bello | Oceanic Drive Pictures Corp | Key Grip |
| Tan Lin | INSIGHT GROUP | VP |
| Chen Danqing | INSIGHT GROUP | Copy writer |
| Lin Jun | INSIGHT GROUP | GM |
Mom asks for tech support in phone while son is away at work. The speaking instruction is clearly not as effective as teaching step by step but face to face. The HUAWEI P10 double knucle tapping to do a screen record could perfectly solve this problem, as it make insturctions clear and easy to follow.