GO WALK4, COMFORT THAT YOU LEARN AS YOU WEAR

TitleGO WALK4, COMFORT THAT YOU LEARN AS YOU WEAR
BrandSKECHERS KOREA
Product / ServiceGO WALK4
CategoryA04. Durable Consumer Goods
EntrantDENTSU KOREA Seoul, SOUTH KOREA
Idea Creation DENTSU KOREA Seoul, SOUTH KOREA
Production DENTSU KOREA Seoul, SOUTH KOREA

Credits

Name Company Position
Kyungsoo Oh Dentsu Korea Creative Director
Younglim Song Dentsu Korea Copywriter
Kyungjin Choi Dentsu Korea Copywriter
Taeoh Lee Dentsu Korea Art Director
Kyeongtae Won Dentsu Korea Art Director

Brief Explanation

The advertisement shows daily routine of a medical doctor who actually wears GO WALK4, and tells a story about why she wears the product while working. She believes medical care begins from feeling related to patients’ pain. She wants to get even a single step closer to the patients and listen to their voices. So she is busy going around the ward all day long to see patients and do her daily rounds. GO WALK4 helps her not to feel foot fatigue and lets her be absorbed in work. In short, GO WALK4 is the shoes which not only have its style and comfort function but also give help to the user in an effective way.