Title | GO WALK4, COMFORT THAT YOU LEARN AS YOU WEAR |
Brand | SKECHERS KOREA |
Product / Service | GO WALK4 |
Category | A04. Durable Consumer Goods |
Entrant | DENTSU KOREA Seoul, SOUTH KOREA |
Idea Creation | DENTSU KOREA Seoul, SOUTH KOREA |
Production | DENTSU KOREA Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Kyungsoo Oh | Dentsu Korea | Creative Director |
Younglim Song | Dentsu Korea | Copywriter |
Kyungjin Choi | Dentsu Korea | Copywriter |
Taeoh Lee | Dentsu Korea | Art Director |
Kyeongtae Won | Dentsu Korea | Art Director |
The advertisement shows daily routine of a medical doctor who actually wears GO WALK4, and tells a story about why she wears the product while working. She believes medical care begins from feeling related to patients’ pain. She wants to get even a single step closer to the patients and listen to their voices. So she is busy going around the ward all day long to see patients and do her daily rounds. GO WALK4 helps her not to feel foot fatigue and lets her be absorbed in work. In short, GO WALK4 is the shoes which not only have its style and comfort function but also give help to the user in an effective way.