Title | UNDISTINGUISHED RESUME |
Brand | 104 JOB BANK |
Product / Service | BE A GIVER |
Category | B10. Corporate Social Responsibility |
Entrant | SHAPE ADVERTISING Taipei City, CHINESE TAIPEI |
Idea Creation | SHAPE ADVERTISING Taipei City, CHINESE TAIPEI |
Production | SHAPE ADVERTISING Taipei City, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
Norman Lin | Shape Advertising | Group Creative Director |
Li Ying, Guan | Shape Advertising | Creative Director |
Eason Yu | Shape Advertising | Art Director |
Brandon Chung | Shape Advertising | Group head |
Helen Lyu | Shape Advertising | Copywriter |
We invited Ang Lee, the internationally renowned director, and compiled his experience in his youth in the format commonly seen among Taiwanese résumés. From here, we came up with a 33-year-old applicant with a sound educational background yet zero work experience. It came as no surprise for the seven respondents of the senior generation to reject our applicant based on the issues they pointed out. Once the applicant’s true identity is revealed, we have witnessed their shock and reflection. As presented by their natural responses, we have seen the beauty of reflection and thinking, and realizing and leaving their prejudice behind, is willing to give.