Title | BLAST OFF |
Brand | E-CART MALAYSIA SERVICES SDN BHD |
Product / Service | LAZADA |
Category | B06. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
Entrant | LEO BURNETT Kuala Lumpur, MALAYSIA |
Idea Creation | LEO BURNETT Kuala Lumpur, MALAYSIA |
Production | DIRECTORS THINK TANK Petaling Jaya, MALAYSIA |
Name | Company | Position |
---|---|---|
Tan Kien Eng | Leo Burnett Malaysia | Chief Execuitve Officer |
Andrew Low | Leo Burnett Malaysia | Executive Creative Director |
Andrew Leong | Leo Burnett Malaysia | Managing Partner |
Abby Tai | Leo Burnett Malaysia | Sr. Art Director |
Wong Jing Wei | Leo Burnett Malaysia | Sr. Copywriter |
Roseniyati Abdullah | Leo Burnett Malaysia | Agency Producer |
April Toh | Leo Burnett Malaysia | Sr. Account Director |
Deepa Kaliperumal | Leo Burnett Malaysia | Associate Account Director |
Julia Boudville | Leo Burnett Malaysia | Project Manager |
Rajay Singh | Directors Think Tank | Film Director |
Heng Tek Nam | Directors Think Tank | Executive Producer |
De Shen | Directors Think Tank | Line Producer |
Lee Wing Lok (Hong Kong) | ASAP Production (Hong Kong) | Director of Photography |
Carson Ng | - | Support Producer |
Thomas Yuen, Cheung Wing Chuen | - | Suport Production Manager |
Ja Lyn, Jade Ho, Shi Wen | - | Art Department Assistant |
Affandi Jamaludin | - | Editor |
This is a story about childhood dreams, and about how the right gift can make a child’s dream come true. A young boy dreams of going to space. He fantasises about building a rocket, being an astronaut, and even tries to experience zero G in a swimming pool. He has a little homemade cardboard rocket that he tries to “blast off” into space with. And throughout the film we see his dream slowly die as reality begins to set in. But in the end, his father, through the purchase of a simple planetarium projector keeps his son’s dream alive, and in a way, helps him live it. It is a story about how we houldn’t give up on our childhood dreams. Because our dreams define us, and they are what make us great.