BLAST OFF

TitleBLAST OFF
BrandE-CART MALAYSIA SERVICES SDN BHD
Product / ServiceLAZADA
CategoryB06. Travel, Leisure, Retail, Restaurants & Fast Food Chains
EntrantLEO BURNETT Kuala Lumpur, MALAYSIA
Idea Creation LEO BURNETT Kuala Lumpur, MALAYSIA
Production DIRECTORS THINK TANK Petaling Jaya, MALAYSIA

Credits

Name Company Position
Tan Kien Eng Leo Burnett Malaysia Chief Execuitve Officer
Andrew Low Leo Burnett Malaysia Executive Creative Director
Andrew Leong Leo Burnett Malaysia Managing Partner
Abby Tai Leo Burnett Malaysia Sr. Art Director
Wong Jing Wei Leo Burnett Malaysia Sr. Copywriter
Roseniyati Abdullah Leo Burnett Malaysia Agency Producer
April Toh Leo Burnett Malaysia Sr. Account Director
Deepa Kaliperumal Leo Burnett Malaysia Associate Account Director
Julia Boudville Leo Burnett Malaysia Project Manager
Rajay Singh Directors Think Tank Film Director
Heng Tek Nam Directors Think Tank Executive Producer
De Shen Directors Think Tank Line Producer
Lee Wing Lok (Hong Kong) ASAP Production (Hong Kong) Director of Photography
Carson Ng - Support Producer
Thomas Yuen, Cheung Wing Chuen - Suport Production Manager
Ja Lyn, Jade Ho, Shi Wen - Art Department Assistant
Affandi Jamaludin - Editor

Brief Explanation

This is a story about childhood dreams, and about how the right gift can make a child’s dream come true. A young boy dreams of going to space. He fantasises about building a rocket, being an astronaut, and even tries to experience zero G in a swimming pool. He has a little homemade cardboard rocket that he tries to “blast off” into space with. And throughout the film we see his dream slowly die as reality begins to set in. But in the end, his father, through the purchase of a simple planetarium projector keeps his son’s dream alive, and in a way, helps him live it. It is a story about how we houldn’t give up on our childhood dreams. Because our dreams define us, and they are what make us great.

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