| Title | MI HOME BRAND PROMOTION WEB MOVIE |
| Brand | XIAOMI |
| Product / Service | MI HOME |
| Category | B04. Durable Consumer Goods |
| Entrant | BIS Tokyo, JAPAN |
| Idea Creation | BIS Tokyo, JAPAN |
| Idea Creation 2 | BEIJING XIAOMI MOBILE SOFTWARE CO.,LTD, CHINA |
| Media Placement | BEIJING XIAOMI MOBILE SOFTWARE CO.,LTD, CHINA |
| PR | BEIJING XIAOMI MOBILE SOFTWARE CO.,LTD, CHINA |
| Production | BIS Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Shiwei Wang | Beijing XIAOMI Mobile Software Co.,Ltd | Senior Creative Director |
| Lulu Gai | Beijing XIAOMI Mobile Software Co.,Ltd | Designer |
| Daisuke Izumi | THE DIRECTORS GUILD | Film Director |
| Michio Kokubu | BIS INC. | Executive Producer |
| Hong Mei | BIS INC. | International Executive |
| Senya Maruyama | BIS INC. | Producer |
| Masato Ochiai | Idealism Inc. | Dancer |
XIAOMI is famous for selling smartphone on internet. Along with the business expansion, they had begun to manufacture many other products and develop physical stores to expand offline channels. However, no one knows that. Therefore we created a web movie to show those products as more as possible in MI HOME to make people know that XIAOMI is not only a smartphone maker, but also has many other cool products, and expand the awareness of MI HOME. World Order is a famous dance union which is best known for their choreographed robotic dance performances. We invited them to MI HOME, and they explored a new world there and show us those coolest products by their unique dance performances. The collaboration between MI HOME and World Order created a new way to introduce every product to audience in a distinctive way.