| Title | SOUNDS OF EXTRAORDINARY |
| Brand | CHAMPION TILE |
| Product / Service | CHAMPION TILE |
| Category | C02. Branded Content & Entertainment Film |
| Entrant | INSPIRE ADVERTISING Taipei City, CHINESE TAIPEI |
| Idea Creation | INSPIRE ADVERTISING Taipei City, CHINESE TAIPEI |
| Production | POINTING FILMS Taipei City, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| Peggy Hsieh | Inspire Advertising | Executive Creative Director |
| Ivo Lee | Inspire Advertising | Senior Creative Director |
| Chris Wu | Inspire Advertising | Senior Art Director |
| Frankie Chen | Inspire Advertising | Senior Copy Writer |
| Edward Tai | Inspire Advertising | General Manager |
| Daphne Yu | Inspire Advertising | Deputy General Manager |
| Darren Shiung | Inspire Advertising | Group Account Director |
| Tony Chang | Inspire Advertising | Account Director |
| Iris Chang | Inspire Advertising | Senior Account Executive |
| Rita Shen | Inspire Advertising | Account Executive |
| Pony Chuang | Pointing Films | Director |
| Keyon Lee | Pointing Films | Production House Producer |
| Sam Hu | Pointing Films | Cinematographer |
The film is about the world debut of first-ever Keramophones; it started with a crazy thought: Can the good quality to be heard? For professional builders, it is a common sense that the more compact the tiles are made, the clearer and crisper the sounds they make, and the higher the quality they have. Therefore, we came up with the idea?Make the tiles a new instruments, the quality a piece of music. The experienced Xylophone craftsman and the musician put the idea into practice. At the same time, the musician rearranged a music to make the best representation of these crisp and clear sound. Finally, through the world-first-ever Keramophones performance by professional percussionists, the extraordinary sound of the tiles was demonstrated in the film.