Title | HEALTHY V-LINE DANCING PROJECT |
Brand | KWANGDONG PHARMACEUTICAL |
Product / Service | KWANGDONG CORNSILK TEA |
Category | B02. Drinks |
Entrant | TBWA\KOREA Seoul, SOUTH KOREA |
Idea Creation | TBWA\KOREA Seoul, SOUTH KOREA |
Production | BIGINSQUARE Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
JaeSeung Pi | TBWA KOREA | Creative Director |
SeiHee Kim | TBWA Korea | Senior Copywriter |
Incheol Choi | TBWA Korea | Art Director |
JaeHeung Park | TBWA Korea | Art Director |
YuMi Sul | TBWA Korea | Account Director |
TaeHyun Kim | TBWA Korea | Account Manager |
SeokHyun Joo | TBWA Korea | Account Executive |
The film shows a shortened version of the dance performance, which is the outcome of the IMC campaign that features 100 female participants to practice and perform as a group. Led by the famous director, Suejin Kang, the dance takes place in various venues in Seoul. The voice-over reveals the message of the film by narrating that real beauty comes from healthiness and that it can obtained by anyone. The film then closes by revealing the brand/product.