SPEED BLINDS YOU

TitleSPEED BLINDS YOU
BrandTHAI HEALTH PROMOTION FOUNDATION
Product / ServiceROAD SAFETY CAMPAIGN
CategoryB11. Public Sector
EntrantBBDO BANGKOK, THAILAND
Idea Creation BBDO BANGKOK, THAILAND
Production PHENOMENA Bangkok, THAILAND

Credits

Name Company Position
Suthisak Sucharittanonta BBDO Bangkok Chairman & Chief Creative Officer
Anuwat Nitipanont BBDO Bangkok Deputy Chief Creative Officer
Nattawut Sittiwaraphan BBDO Bangkok Creative Director
Prasert Srivarin BBDO Bangkok Art Director
Chayamon Bunnag BBDO Bangkok Art Director
Kroekkiat Chanthakitnukul BBDO Bangkok Art Director

Brief Explanation

Road safety campaign film is about scientific theory of tunnel vision which usually happens when people are driving. The film digests complicated scientific theory to make people understand it easily in 45 seconds. The film aims to educate people to be aware of road safety and encourage them to slow down by portraying everyday situations that happen to road users in Thailand.

Links

Video URL