Title | SPEED BLINDS YOU |
Brand | THAI HEALTH PROMOTION FOUNDATION |
Product / Service | ROAD SAFETY CAMPAIGN |
Category | B11. Public Sector |
Entrant | BBDO BANGKOK, THAILAND |
Idea Creation | BBDO BANGKOK, THAILAND |
Production | PHENOMENA Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Suthisak Sucharittanonta | BBDO Bangkok | Chairman & Chief Creative Officer |
Anuwat Nitipanont | BBDO Bangkok | Deputy Chief Creative Officer |
Nattawut Sittiwaraphan | BBDO Bangkok | Creative Director |
Prasert Srivarin | BBDO Bangkok | Art Director |
Chayamon Bunnag | BBDO Bangkok | Art Director |
Kroekkiat Chanthakitnukul | BBDO Bangkok | Art Director |
Road safety campaign film is about scientific theory of tunnel vision which usually happens when people are driving. The film digests complicated scientific theory to make people understand it easily in 45 seconds. The film aims to educate people to be aware of road safety and encourage them to slow down by portraying everyday situations that happen to road users in Thailand.