DICK THE DOG

Short List
TitleDICK THE DOG
BrandMTV STAYING ALIVE FOUNDATION
Product / ServiceMTV STAYING ALIVE FOUNDATION
CategoryA13. Corporate Social Responsibility
EntrantOGILVY & MATHER HONG KONG, HONG KONG
Idea Creation OGILVY & MATHER HONG KONG, HONG KONG
Production DIVISION Paris, FRANCE
Production 2 MATHEMATIC Paris, FRANCE

Credits

Name Company Position
Reed Collins Ogilvy & Mather Group HK Chief Creative Officer
Paul Suters Ogilvy & Mather Group HK Senior Creative Director / Copywriter
Sarah-Leith Izzard Ogilvy & Mather Group HK Creative Director / Art Director
Mike Pearson Ogilvy & Mather Group HK Creative Director
Lulu Wong Ogilvy & Mather Group HK Agency Producer
Mrzyk & Moriceau Division Illustrator, Director
Woody Guthrie - Music Composer
Huw Gildon Ogilvy & Mather Group HK Chief Strategy Officer
David Mayo Ogilvy & Mather Malaysia Chief Executive Officer

Brief Explanation

In the film we meet a phallic looking dog called Dick. Dick loves to explore holes of all kinds. However, after a few unlucky encounters, he realises that he can have more fun when he wears his ‘special suit’ – which happens to look just like a condom. Once he has his suit on, he is free to explore every hole he can find, which he does happily until he is spent. All this is accompanied by Woody Guthrie’s iconic track ‘Car Song’ adding even more fun and innuendo to the film.