| Title | #TRANSFORMERSONOLA |
| Brand | ANI TECHNOLOGIES PVT. LTD. (OLA CABS) |
| Product / Service | OLA RENTAL TAXI SERVICES |
| Category | C02. Branded Content & Entertainment Film |
| Entrant | ITW PLAYWORX PVT. LTD Mumbai, INDIA |
| Idea Creation | ITW PLAYWORX PVT. LTD Mumbai, INDIA |
| Media Placement | ANI TECHNOLOGIES PVT. LTD. Bangalore, INDIA |
| PR | ANI TECHNOLOGIES PVT. LTD. Bangalore, INDIA |
| Production | ANI TECHNOLOGIES PVT. LTD. Bangalore, INDIA |
| Name | Company | Position |
|---|---|---|
| Sidharth Ghosh | ITW Playworx Pvt. Ltd. | Chief Executive Officer |
| Amol Bhamare | ITW Playworx Pvt. Ltd. | Business Director |
| Manish Puri | ITW Playworx Pvt. Ltd. | Vice President |
| Navya Puthran | ITW Playworx Pvt. Ltd. | Manager - Branded Entertainment |
| Kritika Rawat | ITW Playworx Pvt. Ltd. | Senior Manager - Branded Entertainment |
| Meeta Khatri | ITW Playworx Pvt. Ltd. | Manager - Branded Entertainment |
| Ashish Bajaj | ANI Technologies Pvt. Limited | Media Head |
| Anant Abhishek | ANI Technologies Pvt. Limited | Social Media Specialist |
| Jashan Dullat | ANI Technologies Pvt. Limited | Marketing Manager |
| Kishan Vagale | ANI Technologies Pvt. Limited | Graphic Designer |
| Jatin Dua | ANI Technologies Pvt. Limited | Graphic Designer |
| Ankit Shah | ANI Technologies Pvt. Limited | Media Head |
| Mudit Shekhawat | ANI Technologies Pvt. Limited | Sr. Director & Head of Marketing |
| Saurabh Shardha | ANI Technologies Pvt. Limited | Associate Director |
In a first of its kind association between a brand and a Hollywood movie, Ola Cabs, a taxi rental service in India, was integrated with one of Hollywood's biggest film franchise, Transformers - The Last Knight. Ola Cabs carried out an in app innovation wherein the icons of their fleet of cars under each category namely, Ola Micro, Ola Mini, Ola Share, Ola Prime, Ola Prime SUV, Ola Prime Exec & Ola Lux was changed to the icon of the characters from the film Transformers, namely, Bumblebee, Stinger, Crosshairs, Optimus Prime, Ironhide, Drift & Lockdown respectively. Ola Cabs launched the campaign with a teaser video and then a launch video (which has been submitted) specially designed to showcase this change in icons in the app, something that has never been done by any other car rental service in India before.