Title | SHUN / EDGES AHEAD |
Brand | KAI CORPORATION |
Product / Service | SHUN (KITCHEN KNIFE) |
Category | B04. Durable Consumer Goods |
Entrant | GREAT WORKS Tokyo, JAPAN |
Idea Creation | GREAT WORKS Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
YO SUZUKI | Great Works KK | Creative Director |
Chihiro Kajikawa | Pyramid Film Inc. | Producer |
Shota Kawano | Pyramid Film Inc. | Producer |
Takeshi Kushida | Pyramid Film Inc. | Producer |
Aki Ogawa | Pyramid Film Inc. | Production Manager |
Yu Oishi | Freelance | Photographer |
Masanari Oike | Freelance | Gaffer |
Yoshiaki Kihara | hy-phen | SFX |
Suisai Nakama | hy-phen | SFX |
Yusaku Takizawa | Freelance | Editor |
Sam Billen | Primary Color | Music |
Kosuke Anamizu | Primary Color | Music |
Knife after knife, imbued with the soul of craftsmen are shown. Using precision lighting and dynamic camera work, the knife is portrayed as if a Japanese sword, creating an unique image for knives unlike anything before.