SHUN / EDGES AHEAD

TitleSHUN / EDGES AHEAD
BrandKAI CORPORATION
Product / ServiceSHUN (KITCHEN KNIFE)
CategoryB04. Durable Consumer Goods
EntrantGREAT WORKS Tokyo, JAPAN
Idea Creation GREAT WORKS Tokyo, JAPAN

Credits

Name Company Position
YO SUZUKI Great Works KK Creative Director
Chihiro Kajikawa Pyramid Film Inc. Producer
Shota Kawano Pyramid Film Inc. Producer
Takeshi Kushida Pyramid Film Inc. Producer
Aki Ogawa Pyramid Film Inc. Production Manager
Yu Oishi Freelance Photographer
Masanari Oike Freelance Gaffer
Yoshiaki Kihara hy-phen SFX
Suisai Nakama hy-phen SFX
Yusaku Takizawa Freelance Editor
Sam Billen Primary Color Music
Kosuke Anamizu Primary Color Music

Brief Explanation

Knife after knife, imbued with the soul of craftsmen are shown. Using precision lighting and dynamic camera work, the knife is portrayed as if a Japanese sword, creating an unique image for knives unlike anything before.