Title | COURAGE |
Brand | T.C. PHARMACEUTICAL CO., LTD. |
Product / Service | PURIKU |
Category | B02. Drinks |
Entrant | FAME LINE Bangkok, THAILAND |
Idea Creation | FAME LINE Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Jongjitr Smith | Fame Line Co., Ltd. | Executive Creative Director |
Nattapon Akkaakkara | Fame Line | Art Director |
Saran Saeng-Orn | Fame Line | Copywriter |
The film portrays crucial problems facing today Thai young adults about not having enough courage to stand for themselves, to view and doing differently from their peers. Instead of directly voicing their minds, they trash out their frustration on social media. Puriku, an RTD tea brand that understands young adults' feelings, encourages your adults to have a courage just to be themselves.