Title | UNLIMITED JOY MACHINE |
Brand | STANDARD CHARTERED BANK |
Product / Service | UNLIMITED CASHBACK CREDIT CARD |
Category | B08. Financial Products & Services, Commercial Public Services, B2B Products & Services |
Entrant | TBWA\SINGAPORE, SINGAPORE |
Idea Creation | TBWA\SINGAPORE, SINGAPORE |
Production | CIRKUS Auckland, NEW ZEALAND |
Production 2 | SIXTOES TV Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Hagan de Villiers | TBWA\Singapore | Executive Creative Director |
Gary Steele | TBWA\Singapore | Executive Creative Director |
John Sheterline | TBWA\Singapore | Creative Director |
Warren Quan | TBWA\Singapore | Creative Director |
Uni Lee | TBWA\Singapore | Senior Art Director |
Alan Choong | TBWA\Singapore | Art Director |
Wendy Aw | TBWA\Singapore | Copywriter |
Joelle Goh | Six Toes | Agency Producer |
Marko Klign | Cirkus | Producer |
Christian Greet | Cirkus | Director |
Mark Doney | - | Visual Effects Director |
Chris Galea | TBWA\Singapore | Worldwide Managing Director – SCB |
Christabel Fernandes | TBWA\Singapore | Account Director |
Sue May Tan | TBWA\Singapore | Account Manager |
Eu Chuan Then | TBWA\Singapore | Account Executive |
Robin Nayak | TBWA\Singapore | Chief Strategy Officer, Singapore & South East Asia |
Michele Bouquet | TBWA\Singapore | Strategy Director |
Ang Ke Qin | TBWA\Singapore | Strategist |
Kirkwilfred Lim | TBWA\Singapore | Senior Project Manager |
This animated film demonstrates how easy it is to earn cashback with the new Standard Chartered Unlimited Cashback credit card. We brought to life a pinball machine that showed cashback being racked up as the ball travelled through miniature landscapes representing different spending categories – travel, shopping and dining. The ball zipped past tropical islands, a ski resort, high street shops, and buffet spreads, scoring cashback rewards every time it hit something. Shop signs popping up above malls, a snowboarder hanging in mid-air and dolphins jumping through water were all part of the nonstop action. All these were accompanied by a high tempo soundtrack, where the ringing of a cash register could be heard each time the pinball scores cashback. As the key benefits of the credit card came to life, we showed that earning unlimited cashback is as easy and fun as play.