Title | DOMESTIC VIOLENCE |
Brand | ADVERTISING AGENCIES ASSOCIATION OF INDIA & THE ADVERTISING CLUB |
Product / Service | ADVERTISING AGENCIES ASSOCIATION OF INDIA & THE ADVERTISING CLUB |
Category | A13. Corporate Social Responsibility |
Entrant | HAVAS MEDIA Gurgaon, INDIA |
Idea Creation | HAVAS MEDIA Gurgaon, INDIA |
Name | Company | Position |
---|---|---|
Shilpa Chaudhary | Havas Worldwide India Pvt. Ltd. | Copywriter |
Ayushi Rastogi | Havas Worldwide India Pvt. Ltd. | Art Director |
Nima Namchu | Havas Worldwide India Pvt. Ltd. | Chief Creative Officer |
Navin Theeng | Havas Worldwide India Pvt. Ltd. | Executive Creative Director |
Sumit Negi | Havas Worldwide India Pvt. Ltd. | Senior Creative Director |
Gurdev Singh Sidhu | Havas Worldwide India Pvt. Ltd. | Senior Creative Director |
The film shows a woman walking back after shopping for some grocery items. Then a voice in her head starts speaking which is justifying her husband's abusive behaviour. The effect of the abuse is seen on her physically and it gets worse with every justification. Leading to a point where she can barely carry herself. The film ends with the message of 'Nothing can justify domestic violence, speak up against it'.