DOMESTIC VIOLENCE

TitleDOMESTIC VIOLENCE
BrandADVERTISING AGENCIES ASSOCIATION OF INDIA & THE ADVERTISING CLUB
Product / ServiceADVERTISING AGENCIES ASSOCIATION OF INDIA & THE ADVERTISING CLUB
CategoryA13. Corporate Social Responsibility
EntrantHAVAS MEDIA Gurgaon, INDIA
Idea Creation HAVAS MEDIA Gurgaon, INDIA

Credits

Name Company Position
Shilpa Chaudhary Havas Worldwide India Pvt. Ltd. Copywriter
Ayushi Rastogi Havas Worldwide India Pvt. Ltd. Art Director
Nima Namchu Havas Worldwide India Pvt. Ltd. Chief Creative Officer
Navin Theeng Havas Worldwide India Pvt. Ltd. Executive Creative Director
Sumit Negi Havas Worldwide India Pvt. Ltd. Senior Creative Director
Gurdev Singh Sidhu Havas Worldwide India Pvt. Ltd. Senior Creative Director

Brief Explanation

The film shows a woman walking back after shopping for some grocery items. Then a voice in her head starts speaking which is justifying her husband's abusive behaviour. The effect of the abuse is seen on her physically and it gets worse with every justification. Leading to a point where she can barely carry herself. The film ends with the message of 'Nothing can justify domestic violence, speak up against it'.