IF I KNEW IT WOULD BE THE LAST TIME

TitleIF I KNEW IT WOULD BE THE LAST TIME
BrandIWATE NIPPOU DAILY INC.
Product / ServiceIWATE NIPPOU
CategoryA08. Media & Publications
EntrantHAKUHODO INC. Tokyo, JAPAN
Idea Creation HAKUHODO INC. Tokyo, JAPAN
Production HAKUHODO INC. Tokyo, JAPAN

Credits

Name Company Position
Kawanishi Tomohiko HAKUHODO Inc. Creative Director
Kawanishi Tomohiko HAKUHODO Inc. Planner
Kawanishi Tomohiko HAKUHODO Inc. Copy Writer
Yokoo Misugi HAKUHODO Inc. Art Director
Asano Shinji HAKUHODO PRODUCT`S Inc. Producer
Dodo Arata HAKUHODO PRODUCT`S Photographer
Morita Masahiko HAKUHODO PRODUCT`S Director
Shimada Asami HAKUHODO PRODUCT`S Inc. Editor

Brief Explanation

A TV commercial that aired on March 11th, 2017. Even thought it has been 6 years since the Great Tohoku Earthquake, there are still over 1,000 missing persons from Iwate prefecture alone. So that we don’t forget about the earthquake disaster, while showing their photos, we read aloud Norma Cornett Marek’s poem, “Tomorrow Never Comes”.