KEEPING IT REAL

Short List
TitleKEEPING IT REAL
BrandHUNGRY JACK'S
Product / ServiceHUNGRY JACK'S
CategoryA06. Retail, e-Commerce, Restaurants & Fast Food Chains
EntrantCLEMENGER BBDO SYDNEY, AUSTRALIA
Idea Creation CLEMENGER BBDO SYDNEY, AUSTRALIA
Production CLEMENGER BBDO SYDNEY, AUSTRALIA
Production 2 FINCH Sydney, AUSTRALIA
Production 3 THE BUTCHERY Sydney, AUSTRALIA

Credits

Name Company Position
Ben Coulson Clemenger BBDO Sydney Chief Creative Officer
Paul Dunne Clemenger BBDO Sydney Creative Director
Zander Williment Clemenger BBDO Sydney Copywriter
Willy Maitland Clemenger BBDO Sydney Art Director
Denise McKeon Clemenger BBDO Head of Broadcast
Cath Bosson Clemenger BBDO Sydney Group Account Director
Smaran Jworchan Clemenger BBDO Sydney Senior Account Director
Ant Tiernan Clemenger Sydney Senior Audio Engineer
Daniel Mortensen Clemenger BBDO Sydney Head of Craft
Giacomo Groff Clemenger Sydney Planning Director
Alex Gueterres Clemenger Sydney Agency Editor

Brief Explanation

BURGER PHONE... In a world gone mad with; food fads, kale smoothies, brakeless bikes and inverted Yoga, Hungry Jack’s - Australia's Burger King - stands proud as the home of big, bold, no-bullshit burgers. In this spot, a regular guy has landed in hipster, foodie hell when he’s saved by a call from an unexplained burger phone. The mysterious caller gives our protagonist a reality check before urging him to “Keep it Real”. This prompts a blockbuster style action sequence away from ‘hipsterville’ and into Hungry Jack’s.