| Title | HOW TO EAT SUSHI THE RIGHT WAY |
| Brand | SIMPLESHOW FOUNDATION |
| Product / Service | SUSHI |
| Category | B01. Food |
| Entrant | SIMPLESHOW JAPAN Tokyo, JAPAN |
| Idea Creation | SIMPLESHOW JAPAN Tokyo, JAPAN |
| Media Placement | SIMPLESHOW JAPAN Tokyo, JAPAN |
| PR | SIMPLESHOW JAPAN Tokyo, JAPAN |
| Production | SIMPLESHOW JAPAN Tokyo, JAPAN |
| Additional Company | SIMPLESHOW FOUNDATION Miami, USA |
| Name | Company | Position |
|---|---|---|
| Tetsu Yoshida | simpleshow Japan Inc. | Chief Executive Officer |
| Madoro Ishii | simpleshow Japan Inc. | Copywriter |
| Ken Kouzai | simpleshow Japan | Copywriter |
| Masayuki Ichiwara | simpleshow Japan | Copywriter |
| Astrid Kirk | simpleshow Japan Inc. | Assistant Project Manager |
| Toshiya Nara | simpleshow Japan Inc. | Producer |
| Naoya Ohtsuka | simpleshow Japan Inc. | Cinematographer |
| Saori Yoshimura | simpleshow Japan Inc. | Editor |
| Yuhi Noi | simpleshow Japan Inc. | Account Director |
| Yuko Makabe | simpleshow Japan Inc. | Account Director |
| Makoto Imazu | simpleshow Japan | Public Relations |
| Daisuke Sato | simpleshow Japan Inc. | Sound Design Manager |
| simpleshow Academy | simpleshow GmbH | Supervisor |
| Ilya Kompasov | simpleshow Foundation | Foundation Manager |
| Daisuke Shimazaki | Sushi Yuu | Sushi Chef |
The Baker family have travelled to Japan and Mr. Baker is especially looking forward to eating sushi. However, he isn’t sure about the manners and thus receives advice from his Japanese friend Toku. Toku briefly explains the history of Sushi and how it became the popular food that it is today. He then goes on to explain how the Sushi Chef is making sushi and how it should be eaten in order to savour most of the taste. He also explains a few faux-pas that should definitely be avoided! Now confident, the Baker family continues their trip through Japan to eat sushi in many different places.