| Title | THE MAGIC PEN |
| Brand | SINGAPORE AIRLINES |
| Product / Service | CORPORATE |
| Category | C03. Screens & Events |
| Entrant | TBWA\SINGAPORE, SINGAPORE |
| Idea Creation | TBWA\SINGAPORE, SINGAPORE |
| Production | SIXTOES TV Singapore, SINGAPORE |
| Production 2 | ASTATICA Selangor, MALAYSIA |
| Production 3 | SONG ZU SINGAPORE Singapore, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Gary Steele | TBWA Singapore | Executive Creative Director |
| Hagan de Villiers | TBWA Singapore | Executive Creative Director |
| Perry Essig | TBWA Singapore | Creative Director |
| Claudia Riberio | TBWA Singapore | Copywriter |
| Weicong Chong | TBWA Singapore | Art Director |
| Dawn Lee | TBWA Singapore | Group Head, Brand Team Management |
| Harish Nambiar | TBWA Singapore | Group Account Director |
| Fiona Ong | TBWA Singapore | Account Director |
| Calgary Ying | TBWA\SINGAPORE | Account Manager |
| Adrian Adshade | TBWA Singapore | Planning Director |
| Yanting Wong | TBWA Singapore | Planner |
| Candice Chong | TBWA Singapore | Project Manager |
| Haydn Evans | SixToes.tv | Executive Producer |
| Joelle Goh | SixToes.tv | Production Manager |
| Alvin Seah | Astatica | Director |
| Astatica | Astatica | Character Design |
| Astatica | Astatica | 3D |
| Song Zu SIngapore | Song Zu SIngapore | Music |
The Magic Pen tells the story of a little boy who misses his father. One day, he thinks he has found a magic pen. But when the pen fails to bring back his father from a long business trip, the boy is saddened. In the end, the true magic happens when Singapore Airlines helps the father return home earlier to surprise his son.